Turning Google into a Scrabble Game
I’m not really into scrabble but this is an interesting campaign where the agency ran a series of search ads on Google featuring the keyword the user is searching for along with scrabble score, upon clicking these ads the user is taken to a Facebook app where they can play scrabble.
Advertising Agency: Ogilvy & Mather, Mexico
VP and Creative Services Director: José Montalvo
General Creative Director: Miguel Angel Ruiz
Creative Director: Abraham Quintana Garay
Art Director: Luis Mata, Jaime González
Copywriters: César Said Pérez Rubio, Marina Arzate, Sergio Almazán
Agency Producer: Juan Pablo Osio
Web Specialist: Aarón Sánchez
Production Co: Organika
Accound Director: Paola Mayoral
Account superisor: Pilar Troconis
