Tweet the Blues
You tweet it and Mr. Burnaby Blues will sing it! This is a great idea to introduce the Mp3 generation to the blues genre, basically you tweet your troubles using the hashtag #TweetTheBlues and you can watch the Blues legend playing it, so simple and interesting indeed! This campaign was created to increase awareness about the 2012 Burnaby Blues and Roots Festival.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Copywriter: Ben Hudson
Programming: Trevor Blades
