Twitter Partners with Dubai Lynx Festival on Live Marketing Award

31 January 2016 – The Dubai Lynx International Festival of Creativity and Twitter have today announced a joint partnership for the upcoming Festival which sees the launch of the first Twitter Live Young Lynx Competition.

Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition celebrates the best real-time campaign by a brand or its agency leveraging the speed of social and digital. The brief will be set by an organisation dedicated to improving public health and competing teams will have just 24 hours to devise a campaign, which will be presented to the dedicated jury during the Festival. The winning case should showcase the effectiveness of live marketing in the region.

“Social networks are an integral part of our industry today and Twitter is a truly global platform. The Twitter Live Young Lynx Competition is an exciting competition which harnesses the instantaneousness and worldwide appeal of Twitter. This generation have grown up with a fresh perspective of how to communicate in an innovative and creative manner and reflect the ever-changing digital landscape. As an International Festival of Creativity, that is what drives Dubai Lynx to continue to invest in diverse young talent,” commented Emma Farmer, Festival Director, Dubai Lynx.

“From its beginning, Twitter is the first service that people open to see what’s happening in the world right now, direct from the source, and live, as it unfolds. As such the potential for the creative industry to leverage the power of live is limitless. We are excited to partner with the Dubai Lynx Festival to recognise and grow the amazing creativity in the region,” said Frederique Covington, International Marketing Director, Twitter.

Teams of up to five people may enter and competitors must be aged under 32 years. Anybody wishing to apply should email [email protected] . Further information about Twitter Live and other Young Lynx competitions can be found at www.dubailynx.com

Twitter is the official social network partner for the Dubai Lynx Festival. Twitter’s Head of Brand Strategy for the Middle East and North Africa, Fahad Osman, will be facilitating the briefing and Steven Kalifowitz, Twitter’s Regional Brand Strategy Head for APAC and MENA will be one of the judges for the award category.

The Dubai Lynx International Festival of Creativity takes place from 6-8 March 2016, culminating with the Awards Ceremony, where the winners of Twitter Live will be honoured, on 9 March 2016.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 10th Dubai Lynx will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated, Creative Effectiveness and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Ascential.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/.

Lions Festivals is powered by Ascential.