NGO Solidarités International in association with its agency BDDP Unlimited created this video to build awareness of the scourge of undrinkable water, the idea of the video is to play around the ink element, asking journalists to help spread the fact about the dangers of unhealthy water.
Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.
Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Illustrator: Clément Beauvais
Production Company: Hush, Nicolas Lhermitte, Arthur de Kersauson
