Job Description
- Oversee and manage the online presence requirements across the bank divisions.
- Co-ordinate with products & services across the bank divisions ensuring optimal content delivery and accuracy.
- Enable other channels, products and services to exploit online medium to bring new to bank acquisitions by introducing new avenues and mechanisms.
- Interact with IT to monitor optimal performance of website to maintain consistent customer experience and perception of the online presence.
- Deliver relevant and frequent content on Social Media channels on which Mashreq has presence and ensure all products and service get enough coverage and exposure.
- Grow social media user base for the bank and increase customer confidence on the content being presented through these channels.
- Content delivery on website and social media.
- Increase brand awareness and ensure brand consistency across all online and social media touch points.
- Execute and monitor marketing campaigns wide SMS and Email mediums.
- Customer acquisition via online and social media channels.
- Prompt responses on customer complaints or inquiries through the social media channel.
Desired Skills & Experience
- 8+ years of brand management / brand-related experience with a broad knowledge of brand management.
- Proven success in developing and conducting in-house training, communication and internal marketing programs.
- Proven success leading multi-functional teams coupled with the ability to influence others and build relationships.
- Excellent communication skills with the ability to communicate thoughts and ideas to diverse audiences.
- Ability to involve and motivate others in activities and make creative use of available tools and techniques.
- Ability to adapt to a dynamic, rapidly changing environment
- University Business Degree
