Zenith retains Bel’s Egypt account
Dubai, UAE, August 28, 2012: Held by the agency for the past eight years, Bel’s Egypt account will be retained by Zenith MENA after a competitive re-pitch. Indeed, the high profile win will see Zenith MENA continue to build Group Bel’s much-coveted brands which include La Vache Qui Rit, Kiri, Babybel, Boursin and Leerdammer.
Founded in France in 1865, Group Bel is a multinational cheese marketer which manufactures and distributes processed and semi-processed cheese across 120 countries and spanning five continents.
“A pitch process is always an opportunity to rechallenge ourselves. We chose to prolong our partnership with Zenith MENA as they have demonstrated ability to thoroughly understand our stakes and ambition, as well as our market, target consumers, brands and core values,” explained Bel’s Patrick Clarke – Marketing Director NEAR (North East & Africa Region).
“Zenith MENA’s answer to our pitch truly shed light on the team’s dedication and insight-driven strategic approach. We are confident that our renewed partnership, rooted in mutual high expectations, will support acceleration of our business in the region.”
Firas El Zein, CEO, Zenith MENA, echoed that statement, adding: “This win reinforces Zenith’s leading position as a stalwart communication partner that delivers utmost results, even amidst steep competition. As one of our anchor client accounts in Egypt, we have held a truly successful relationship with Bel over the last decade and are looking forward to a continued long and prosperous partnership. This presents a major victory for us and our team is incredibly excited to embark on this journey once again.”
Today, Zenith’s operations extend to all GCC, Levant markets as well as Yemen and Iraq in addition to Egypt.
About Zenith Media Dubai:
ZenithOptimedia is one of the world’s leading global media services agencies with 218 offices in 72 countries.
Key clients include AlcatelLucent, BBC Worldwide, Beam Global Spirits & Wine, British Airways, Darden Restaurants, Electrolux, General Mills, Giorgio Armani Parfums, Kingfisher, Lactalis, Mars-Wrigley, Nestlé, L’Oréal, Puma, Polo Ralph Lauren, Qantas, Reckitt Benckiser, Richemont Group, Sanofi-Aventis, Siemens, Thomson Multimedia, Toyota/Lexus, Verizon, Whirlpool and Wyeth.
Key clients of Zenith Media MENA include Bel Group, BMW, Puma, RedBull, Samba Bank, Wataniya Telecom, Jazeera airways, Jazeera Children Channel, EDB Bahrain, Nestle and more.
