What are the corporate words that you hate the most? Leverage? Brain storming? Ideate? Join Starcom and the Association of National Advertisers (ANA) and vote for the marketing buzzwords that shouldn’t be used anymore. The winning words will be revealed at the ANA Conference on October 15th. Check...

Here is an awesome YouTube campaign by Tipp-Ex correction fluid, a bear attacks the hunter, shall he shoot it? Shall he dance with it? Ride it, Hug it? It’s your call! The campaign starts by a video for the bear approaching the hunter, then the hunter uses the product to erase the word “shoots”...

Ramadan Kareem everyone! Here is a great opportunity to meet with media and PR professionals, and netwrok with industry peers while having Iftar at the Dubai Media Network Ramadan Networking Iftar on Tuesday August 24th at Dubai Marina Yacht Club. Who: Media and PR Industry and guests. What: Dubai Media...

Although I don’t really like Brazil football team, this is a nice idea to promote the shirts of the team. The idea was to play around a popular expression in Brazil, which translate into The weight of the Brazilian Shirts. The implementation was hang these shirts on a 2kg hangers. Advertising...

Saudi Telco had this augmented reality show in GITEX Riyadh earlier this year, they introduced their IP TV service, quite an amazing presentation. I’m not sure if anyone has presented the augmented reality concept in this region, but I believe it can change the way marketers are running their...

Here is an interesting campaign by Mercedes Benz Middle East, a social media marketing superhero in this region Basically Merc lovers were invited to create their own ad for the new GLK, which will be given to the winner to enjoy driving it for a month, what a lucky dude! You can visit website http://www.mb-glk.com/...

Don’tForgetYourFriends.com is a facebook game that was created by Post-it note to celebrate their 30th anniversary. Basically it’s a challenge that aims to figure out if you remember details about your friends, like who is married, who has the most movies on their profile, who lives where…...

Samsung wants to know if you are a Chief Geek, a Biz Whiz, or Creative Guru, why? Well, if you are one of these three potential suspects you can become a Samsung Mob!ler, winners of this contest will win a trip to Samasung’s headquarters in Korea, in addition to a load of Samsung gadgets. Basically...

Cadbury is inviting its fans to rediscover the beaches of Britain and reimagine the perfect beach for the whole family, check out the Cadbury Icecreamland, but that’s not the best part, their latest jape was the Cadbury Flake 99 Challenge, where they asked the fans to eat a Cadbury Flake 99 ice...

I’m a big fan of LG for being so socially active with consumers, their facebook page has more than 4,500 fans so far, it’s a success for a brand in the Middle East! For now, they have a new competition, guess what’s in the jar and win, but you have to be fan of the page first, check...