360 Mall advertising account won by Paragon Marketing Communications

News — By Samer Marzouq on July 28, 2010 at 11:01 pm

360 Mall, one of the Kuwait’s newest and most exciting shopping centres, announced today the appointment of Paragon Marketing Communications as its lead agency responsible for developing and executing the brand’s creative strategy, the media planning/buying and production of the same.

Claudia Lopusinska, 360 Mall’s Marketing Manager, said:
“The awarding of Paragon Marketing Communications is a major component of the mall’s strategy to communicate its successes and achievements. In doing so, Paragon Marketing Communications has been tasked with increasing, desirability and investment into the mall’s luxury offering.”

“In such a challenging business environment, it is important to choose the right partner and with Paragon Marketing Communications, we believe we’ve found a business savvy creative partner whose input, knowledge and expertise we’re looking forward to harness,” added Lopusinska.

Gaya Kruchlik, Paragon Marketing Communications’ Deputy General Manager said, “Being awarded one of the most leading businesses in Kuwait demonstrates our leadership position in providing targeted creative solutions for our clients. We will work smarter to grow 360 Mall’s confidence in us through the development of innovative effective ideas supported by a full spectrum of IMC (integrated marketing communications) services. We believe that creativity in communication has the power to transform human behaviour and that is the belief we will apply to 360 Mall’s account.”

Paragon Marketing Communications, led by an experienced team of creative, professional marketers, is a full service integrated marketing communications agency that provides businesses across the GCC with the highest quality of work and contributes to their client’s success through their marketing communication expertise.

360 Mall is rapidly becoming the centre for luxury retail in Kuwait. The range of brands available is constantly getting larger, with new store openings happening every month, providing exciting attractions and offers, and a superior overall experience for visitors to shop, dine, and sample the mall’s unique entertainment offerings.

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