Advertising & PR Manager – Honda | Al Futtaim Group Dubai, UAE
The Role
Honda has been a strong and popular brand in the United Arab Emirates since it was first introduced here in the 1970′s by the Al-Futtaim family. Under the control of the Al-Futtaim Group,Honda’s presence in the market has grown considerably aided of course by excellent products – cars, motorcycles and power equipment.We are the sole distributor for all Honda products in the UAE and our nationwide network of showrooms cover the country to enable everybody to experience and enjoy the Honda range of products easily and conveniently.
The Advertising and PR Manager is responsible for executing the Advertising and PR strategy through an effective plan which is executed in a timely manner. You will work closely with outside agencies and internal departments like Sales & After-sales on various activities.
You will also be responsible for working closely with Honda Middle-East on implementing new model launch activities.Your accountabilities include:
* Monitoring the performance of the brand regularly and in particular performance of all marketing campaigns
* Work with the GM to develop the appropriate communication & PR strategies Implementing strategies through a well prepared execution plan. Coordinating with Advertising & PR agency to execute the plans
* Organising events and product displays in coordination with Ad Agencies – Motor Show, Launch events, Mall display, Test drive event’s etc
* Managing Honda.ae website, Online campaigns and the call centre.
* Communicating performance vs. plan to management and sales team
* Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations and insights
* Coordinating with Ad Agencies on a regular basis to implement campaigns while keeping within the budget.
Requirements
* 7 – 9 years experience in Marketing Communications preferably in the Automobile Industry
* You will be a dynamic team contributor with the vision to see the big picture.
* Your communication skills will be second to none.
* You will hold a Degree or MBA in Communication and be preferably multilingual.
* Communication, Planning, Understanding of Advertising and PR agency working, Computer proficiency (especially Microsoft PowerPoint)
* Due to the nature of this exciting opportunity you will need to be highly flexible, have the ability to move in a fast paced competitive environment, be a high achiever and deliver against team objectives.
