This is an interesting use of QR Codes and iPhone apps: Because there are mouths that will never speak the truth, Reporters Without Borders came up with this iPhone app that shows the truth of the situation in Iran, Libya and Russia, after you read the QR Code with your iPhone, you can place the phone...

What a cool campaign, experiencing some bad weather? You can win a vacation with this mobile app! During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile app...

This is an ad that is not like any other ad, it’s embedded within the words, and it’s not done by a genius copywriter, but a geek! The font was created using QR code units, movie fans were asked to scan the ad to find the right code that will entitle them to win! Advertising Agency: Ruth...

Here is a great example of how to use location-based service like Foursquare as an advertising tool, when you check in at any location it means that you are telling everyone that you are not home, which makes you an easy target for the burglars, once you check in at your house you would receive a message...

Here is a new campaign that augments reality using an iPhone, after the VW Print Ad Test Drive and 13th Street Witness Campaign, the campaign combines a TV commercial with an iPhone app to communicate a new house insurance scheme from AXA. The insurance brand presented a similar project in the past with...

To launch NBC’s 13th Street TV Channel in Germany, fans had the chance to live a thrilling crime drama using their iPhones, thanks to the miracle of Augmented Reality. Berlin-based ad agency Jung von Matt/Spree introduced The Witness, the first movie in the outernet where fans could actually...

With Mini it’s always fun, here is a cool promotion using an iPhone app, you have to locate the virtual Mini using the app and you will have it if you are closer than 50 meters to the car, if you keep it for a week you win a real one, the catch is, anybody who gets closer to the car takes it from...

Such an amazing implementation for Augmented Reality, AXA is an insurance company that pioneered iPhone apps area among its competitors with an app that gives people some basics when they have car accidents, the awesome part is how they launched it, watch how this print ad becomes a video clip with...

Here is an awesome promotion using the concept of augmented reality, this outdoor campaign was created by TAB Worldmedia in Amsterdam, The Netherlands, as far as I know it’s not the first outdoor augmented campaign, but it’s really amazing! To announce the premiere of the latest box office...

Although I don’t have iPhone, I find it one of the best phones ever been out there for people to use, the applications that can be used on it are just adding to its brilliance, like this one, the augmented driving app from imaginyze, for only $2.99 you can have all the fun you can have behind a...