Cannes Lions Launch Innovation Lions Honouring The Technology Behind The Great Ideas

16 January 2013 – In its 60th year, the organisers of the Cannes Lions International Festival of Creativity look to the future by inaugurating this year The Innovation Lions, a new awards category to honour the technology and innovation which lead to the creative idea being possible.

A dedicated jury will select the most pioneering forms of technology including, but not limited to, apps, tools, programmes, hardware, products and other radical software which have been developed to help facilitate creative excellence in communications.

“Big ideas that are executed using innovative forms of technology such as Nike+ Fuelband, winner of the 2012 Titanium Grand Prix and The Invisible Car, winner of the 2012 Outdoor Grand Prix, are already being recognised and awarded in Cannes,” says Terry Savage, Chairman of Lions Festivals. “Innovation Lions are different. They will pay tribute to the actual technology that is driving the industry forward and making it possible for these incredible award winning ideas to come to fruition, allowing the creative community to communicate with customers in a unique way.”

Entrants will be required to submit a written proposal and proof of concept. All shortlisted entrants will explain their technology to the jury in a 10-minute presentation followed by 10-minutes of questions. Cannes Lions delegates can attend these sessions which will take place in the Palais des Festivals on Sunday 16 June. After discussion and voting, the jury will award an Innovation Grand Prix and Innovation Lions which will be revealed and presented to the winners at the Tuesday 18 June awards show in Cannes.

Entries can be submitted to Innovation Lions from 24 January until 19 April.

For additional information on Innovation Lions please visit www.canneslions.com/awards Anyone wishing to attend the 60th Festival of Creativity can view the available packages and find details of how to register at www.canneslions.com.

60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 34,300 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas and new technology in communications. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 11,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.

Key Dates:
Creative Effectiveness Lions entries: Open (by invitation only)
Delegate registration: Open
All other entries open: 24 January 2013
Creative Effectiveness Lions entry deadline: 1 March 2013
Innovation Lions entry deadline: 19 March 2013 All other entries deadline: 28 March 2013
60th Cannes Lions International Festival of Creativity: 16-22 June 2013