This is a cool ad it communicates the individual power distribution for each wheel in the Mercedes Benz. The Vito. Now with four-wheet-drive 4×4 and Electronic Traction System 4ETS. Advertising Agency: Scholz & Friends, Berlin, Germany Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Directors: Robert Krause, David Fischer, Philipp Woehler Art Director: Melanie Specht Copywriter: Stefan [...]
I like this campaign for Penalty clothing, they played around the fact the most distance you run the less it will be within your tight clothes. Advertising Agency: Z, Brazil Executive Creative Director: Alan Strozenberg Creative Director / Art Director / Copywriter: Leonardo Macias Advertiser’s Supervisor: Leandro Ramiro Heine Dos Santos Planner: Rodrigo Cerveira Account Manager / Account Supervisor: Gustavo [...]
Here is a cool 3D mapping done by Ariel in Dubai, not sure if the visuals were clearer in the actual show but it’s good: Ariel – the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia – conducted the “World’s Deepest Cleaning Test” in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale [...]
Such a smart idea, annoying to the promoters though With 188kW of power, the Volkswagen’s Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and [...]
This campaign reminds me with the Mercedes-Benz Sprinter Online Guerrilla campaign, this time it was for an automotive supplement in South Africa called Drive Times, the idea was to circulate fake car sales ads, each leads to a made-up character that would answer people’s questions about the cars, well, kind of! Check the video for more details about the campaign. [...]
Adidas came to us with a big challenge: reach the active football-crazed kids (males, 14-19yrs old) who aren’t sitting in from of their TVs. So, we brought the world’s most famous football player, Barcelona’s Lionel Messi, to London. With only four hours allotted, we skipped a TV spot endorsement idea and unleashed him to the public via an adidas-branded helicopter. [...]
If your laptop had just seconds to boot up? Could it? This video should answer Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried. Advertising Agency: McKinney, Durham, [...]
To promote Radio Maximum, the only rock radiostation in Ekaterinburg – the capital of rock music in Russia, the agency sprayed different rock messages using graffiti on billboards around town to communicate that rock is still alive, cool! Advertising Agency: Red Pepper, Ekaterinburg, Russia Creative Director: Danil Golovanov Copywriters: Igor Hudio, Valentina Berezina, Ilya Zorin, Anton Shultz, Tanya Zhuravskaya Illustrator: [...]
Smart is one of the coolest advertisers out there: Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small. Advertising Agency: BBDO, Toronto, Canada Copywriter: Craig McIntosh Art Director: Jaimes Zentil Group Account [...]
This is a cool Facebook app, I really like it! The idea was to promote the 4th season Mad Men in the Netherlands, you start with the brief then you add you photo to get your ad you can check it out here madmenad.nl Picture this: Don Draper and his team are creating a new ad campaign. And this time, [...]
