Here is a cool 3D mapping done by Ariel in Dubai, not sure if the visuals were clearer in the actual show but it’s good:
Ariel – the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia – conducted the “World’s Deepest Cleaning Test” in Dubai, U.A.E. on July 1st, 2011. The visual spectacle was the finale of a two-day Global Launch Event for Ariel’s new deep cleaning innovation, which media, celebrities, and influencers from 30+ countries travelled to Dubai to experience. Ariel scientists used innovative 3D tools and technology to develop a new deep cleaning formula…. The ‘Deepest Cleaning Test’ was a 3D Projection Mapping done on a large building within a construction site in downtown Dubai. This was also the first 3D Projection Mapping in P&G history. The creative agency was Muse Amsterdam.
Advertising Agency: Muse, Amsterdam, The Netherlands
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Client Services Director: Michael Littaur
Sr Project Manager: Bert-Jan Strating
Animation: PostPanic
Technical supervision: BeamSystems
Local event production Dubai: Hill & Knowlton, WeLikeCustard
Sound Design: Massive Music
