To promote Radio Maximum, the only rock radiostation in Ekaterinburg – the capital of rock music in Russia, the agency sprayed different rock messages using graffiti on billboards around town to communicate that rock is still alive, cool!
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Copywriters: Igor Hudio, Valentina Berezina, Ilya Zorin, Anton Shultz, Tanya Zhuravskaya
Illustrator: Tima Radya
Photographer: Anton Smetanin
