This is a very cool initiative by Orange to promote the 3rd edition of the RockCorps, live performance by volunteers in Paris, the video has already got moe than 220,000 views on YouTube in less than a month, really cool! Advertising Agency: Marcel, Paris, France Creative Director: Loïck Clermont Art Director: Thibault Choquel Copywriter: Filipe Vilas-Boas
Another amazing example of the 3D Projection Mapping done by Lexus to mark the launch of CT 200h Hybrid, the mapping was project on the Roosevelt Hotel in Hollywood on the Earth Night, that’s a bit new to me, I mean I know Earth Hour and Earth Day but never heard of Earth Night. Anyway, this is really cool stuff [...]
Remember the Spotted in Atlantis campaign that was in the teaser phase? It has been launched in a while and is open to users to include three friends in a tribute video of your visit to the Atlantis hotel in Dubai, the video capture what should be your moments along with your friends in different parts of the hotel including [...]
Something you don’t like in the news today? Well, you can get rid of it with AXE, just spray some AXE and that article or image will be gone from any website, it doesn’t work on banners for some reason, well, ad spaces are paid for, nothing can send them away! Go to AXE Spray Away and add the widget [...]
This is really awesome, to communicate that one of its cameras can shoot underwater, Sony placed these speech-bubble ballons near beaches to project in beach-goers minds that there are some people taking photos under water, really cool! Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil Creative Directors: Adilson Xavier, Ricardo John Head of Art: Benjamin Yung Jr Art Directors: Rodrigo L [...]
Imagine if 1 gram of food is donated for every character decreased from a URL when you shorten a URL, Virou.gr is a URL shortener owned by Carrefour, a URL shortener with a heart! Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina Creative Directors: Fabio Fernandes, Theo Rocha Creatives: Isabelle de Vooght, Roberta Harada, Isaac Serruya Illustrator: Mauro Ferreira Programmer director: [...]
What a cool way to tease ad people ArtCenter is a print house in Brazil, to stand out of the competition they actually printed out the Pizza and delivered it to ad agencies in town, and the message was: “We also print on paper.” I like it Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil Creative Directors: Adilson Xavier, Ricardo John [...]
One of the coolest examples of using smartphones for marketing from McDonald’s in Sweden, connect to the billboard and play without the need to download anything, and free McDonald’s goodies are given away to winners. Advertising Agency: DDB, Stockholm, Sweden Creative director: Andreas Dahlqvist Art Directors: Gustav Holm, Lisa Karlsson, Fredrik Simonsson Copywriters: Martin Lindestaf, Daniel Vaccino, Magnus Jakobsson Production [...]
I know this is a bit old but it’s really fun some Japanese guys skydiving with projections from Google Earth, I would love to try that!
Interesting idea by TBWARAAD Dubai for the launch of Nissan Patrol, online banners targeted to districts around town enabling busy professionals to ask for a test drive through the banner: With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol [...]
