Interesting idea by TBWARAAD Dubai for the launch of Nissan Patrol, online banners targeted to districts around town enabling busy professionals to ask for a test drive through the banner:
With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional.
Advertising Agency: TBWARAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges
