This is one mega 3D mapping projection to celebrate the 125th anniversary of Coca-Cola, it’s a great implementation for such a great occasion of a big brand lik Coca-Cola. The illumination features some of the most amazing Coca-Cola moments of the past 125 years, and it was done in Atlanta.
The Hot Wheels Custom Motors Cup is a cool Youtube campaign for the Hot Wheels toy cars brand, basically you choose which car you’d to race with and then customize it to get into the three races. There are so many ways to run Youtube campaigns, choosing from different endings seems to be the best way to engage the audience.
Such an amazing video by Japanese filmmaker Takayuki Akachi featuring steps made by people from around the world, it’s really amazing to see the daily life of different people from across the planet, it reminds with the how do you define a moment video, really amazing! MANY STEPS from Takayuki Akachi on Vimeo.
Here is a cool social media campaign involving Facebook, a mobile phone and a celebrity, Sony Ericsson introduced their Xperia to the Australian market with a social experiment where an Aussie comedian was locked up in a room with only an Xperia phone, which opened a communication channel with fans, who had the chance to challenge him with unusual challenges, [...]
Never thought there would such a product for men, but hey what the hell, why not! I like this campaign for Garnier in Singapore, a video was seeded on Youtube showing a couple breaking up because the guy has oily skin, the video led users to a website were a conversation about skin care products for men, cool but I [...]
Here is an interesting campaign from Brazil for the Millward Brown research center, can one graphic really say it all? I guess yes, like the first one, it shows how greedy Israel is occupying more Palestinian land, starting from 0km before 1948 to almost all of Palestine. click the images to read Advertising Agency: Young & Rubicam, Brazil Chief Creative [...]
check in a place, update your Facebook or Twitter or get some goodies from Burger King it’s a smart way to use social media even if it costs the brand for each update, still a good and cheap way to promote yourself! Advertising Agency: Miami Ad School Europe, Hamburg, Germany Creative Director: Niklas Frings-Rupp Art Director / Copywriter: Andrei Khashan [...]
If you never try you’ll never know, and that’s exactly the situation with being a refugee, you won’t realize how difficult it is unless you’ve experienced the hunger, thirst, fear and the lack of dignity. Advertising Agency: Young & Rubicam, Argentina Chief Creative Officer: Martín Mercado Creative Directors: Darío Rial, Diego Tuya, Martín Goldberg, Daniel Oliveira Copywriter: Benjamín Tornquist Art [...]
This is a cool way to use twitter, but I don’t think it really worked, I mean the account has less than 400 followers on twitter, but the idea is really cool, Tok&Stok is a furniture brand that is a bit like IKEA, easy to assemble, so they turned the twitter account into a manual. Advertising Agency: DDB, Brazil Executive [...]
This Facebook app for AXE is really awesome, basically it’s an app that will update your relationship status with a small tweak it’s so simple and smart, your friends will see an update on Facebook announcing that you’re in a relationship not only with one girl, but with as many as you want! Advertising Agency: Memac Ogilvy Label, OgilvyAction, Tunisia [...]
