To an extend, a mobile phone can replace a camera, it can take some decent videos and still photos, and perhaps that’s one the main sales points for mobile brands, this project by HTC featured a photography student jumping out of a plane in attempt to get the perfect fashion photo, using a phone! Here is a video about the [...]
After the amazing Coke Hug Machine, now we head to China for another nice campaign by Coca Cola, it’s the Coke Hands, a special execution that celebrates the sharing of love and happiness that comes with opening a Cock! Good one by Ogilvy & Mather Shanghai! Creative Agency: Ogilvy & Mather Advertising/Shanghai Chief Creative Officer: Graham Fink Designer: Jonathan Mak [...]
Such an awesome idea for a tiny car! Smart is all about smartness in everything, specially advertising! Check out this unusual test drive where people drove the cars to control the e-ball video game. The Smart is know for its good acceleration specially in the first few meters, and that what inspired BBDO in Germany to come up with this [...]
I love this stunt by Ogilvy & Mather Paris for the Tic Tac mints, I’m not sure if it falls under flashmobs but it’s a great stunt! Imagine if this happens to you, how would you react? Amazing, I love it!
The Cannes Lions International Festival of Creativity is teaming up with the Bill & Melinda Gates Foundation to create a competition to solve a communications challenge that the world is facing: the Grand Challenge for Communications. Challenge: Prove that foreign aid really works Insight: “Aid, which is less than 1 percent of the budget in most countries, has a significant [...]
Humor is one of the key features that make ads go viral, and who is better than Egyptians to do so! Egyptian Producer and Director Omar Hilal came up with the world’s first viral video resume for multi-talented job-less comedienne Lamia Gouda, who went to Omar’s agency with $5200 as a budget, asking them do something about it, so they [...]
So what happens when you mix Reality Shows with Social Media? You get a live interactive show, instead of people just sitting there and watching, they can be somehow part of the show, and that’s what Y&R Chicago did for their client Craftsman. The campaign featured a not-so-handy guy who was thrown in the middle of the nowhere and was [...]
As we are getting closer and closer to the London 2012 Olympics, Worldwide Olympics Partner and Dubai Lynx 2012 Advertiser of the Year, P&G, is celebrating mothers around the globe, specially moms behind Olympics champions, the celebration is centered around motherhood being the hardest job in the world, yet the best one a person can have, and it’s true! The [...]
Check out this amazing TVC by Coca-Cola, not sure when it was produced but it’s really old, could be the 50s in Egypt but it’s believed to be the first commercial for Coke in Arabic, and personally I guess it’s one of the earliest commercials in the Middle East!
I’m a big fan of the advertising scene in Latin America, of course we’re taling mainly about Brazil and Argentina, here is a ‘spiritual’ campaign by Brazilian agency DIFERI Impact Communication, the goal was to get the attention of some WPP Executives including Sérgio Amado, President Ogilvy Group Brazil, and Football Legend Ronaldo Nazário, President of 9ine – a WPP [...]
