Digital Marketing Specialist | One of the World’s Largest Automakers Dubai, UAE

The Digital Specialist is responsible & accountable for implementing Digital Marketing strategy / Manage regional digital marketing initiatives and activities.

1)Develop digital marketing strategy
oDefine how each Brands would be driving the digital customer experience
oDevelop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies
oDevelop integrated measurement strategy that suits the overall strategy
oProvide Digital marketing Information Research
oShare innovation and emerging trends, and propose opportunities to grow in the Digital space
oMake sure strategy is in line with the CRM and Customer Experience strategy

2)Manage Regional Digital Marketing activities
oManage Regional website activities that includes website design and usability, internet lead generation, and search engine optimization
oManage the other regional digital marketing and communication activities that includes microsites, email marketing, search engine marketing, mobile marketing, social marketing, and online advertising
oDevelop new and creative ways to use digital channels to help promote brands business objectives, integrate with offline marketing efforts, and engage with consumers
oProvide technical support and enhancement inputs to the various digital platforms/channels

3)Manage Digital Budget
oManage and control monthly level of spending according to budget targets
oCoordinate the financial approval and payment process of projects with GPSC & Finance

4)Gather and provide Regional input for metrics reporting
oDefine measurement metrics for Digital programs effectiveness
oDevelop framework/KPI to evaluate success of a digital program
oDetermine program effectiveness and optimization based on metrics
oIntegrate Digital into Brand & Media tracking
oMarketing Scorecards reports
oWeb metrics
oSpecial Projects as required

5)Toolkit, process, and best practice document
oCreated around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies
oDocument and share best practices among our other offices in other countries
oCoach/train Marketing team on digital marketing & on opportunities
oLaunch and promote Digital across the organization, and different departments, as a business strategy
oCome up with processes and optimization methods

6)On how to integrate digital into marketing mix
7)To provide quality assurance
8)Develop a Digital project workflow
9)Look into new and emerging digital marketing trends, and analyze these trends’ potential for the Middle East
oAgency should have proven digital marketing expertise – thinkers that can help us keep our digital strategy fresh
oDevelop new platforms and ideas for Mobile, Search, Digital OOH, and Social networking

•Dealer Websites
oImplementation of strategy and assessment of partners, including an approach mechanism to introduce Digital @ Retail
oSet & implement Digital Marketing standards at Dealers
oProvide solution that would support partners in developed Dealer websites and Digital Retail marketing and advertising programs

•CRM Integration
oLead Generation and management
oIntegration with CRM tools and processes

10)Owner Strategy
oSupport Customer Service / CRM dept. on implementation of 1-2-1 Retention program for Owners [web, mobile, social, and direct marketing]

Scope within Digital marketing elements and social media:

•Websites
oCompany’s brands websites.
oDesign strategy for brand standards, design and image
oNavigation and information architecture strategy
oContent strategy
oCustomer Data Capture Mechanism
oCurrent website capabilities assessment

11)Recommend new website functionalities e.g.: Facilitate Information sharing and site retrieval: RSS, tagging
oWork with current internet agencies to activate the strategy

•Search Engine Optimization
oDevelop Search Engine Optimization Plan
oMap the keywords with individual pages
oProvide keyword implementation instructions to Implementation Agencies
oLiaise with internet Agencies for keyword translation in local languages & copy writing for page titles & descriptions
oLiaise with Internet agencies to implement search optimization
oInternet agencies to do the programming
oMonitor progress in Organic Search Results & give inputs to Implementation Agencies
oDomain Strategy
oLinking Strategy

•Search Engine Marketing
oDevelop Search Marketing Plan / Pay per click

12)Search Engine Selection, Bidding Strategy, Keyword Strategy
oResult Forecasting

13)Average Rank, Average Cost Per Click, Average Clicks
oLink Keyword Groups with Relevant Landing Pages & provide Landing Page Development instructions to Implementation Agencies
oImplement Search Marketing Plan on selected Search Engines

•E-mail Marketing
oDeveloping Email Marketing campaigns during Campaigns, and to Owners & Shoppers
oSupport CRM and Marketing in implementation

•Metrics, analytics and tracking
oWebsites
oKeywords
oTrends
oMetrics

•Mobile Marketing
oSMS, MMS, WAP, etc
oMobile sites, applications

•Digital Advertising and Communication
oInteractive Banners
oAudio & Video Advertising
oContent Partnership Ideas / Third Party Marketing
oMobile Marketing
oBehavioral & Contextual Targeting
oIntegrated Buying of Digital and Traditional
oFacilitating word of Mouth
oConsumer Generated Content: blogs, social networks, “e-pinions”/ratings/review sites
oInfluence Third Party content, editorial

•Social Marketing
oIntegral in development of Social media strategy and implementation
oPromote Brands and Engage with customers on social media sites/networks
oUtilize Social media strategies to developed social marketing activities
oSetup of Pages and applications on social media networks
oDefine & refine social media strategy for the Brands, and during marketing activities and initiatives

One of the world’s largest automakers.

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