FUJIFILM Launches the New X20 Camera in the UAE Reconnecting Style with Substance
Featuring the X-Trans CMOS II sensor, EXR Processor II and newly-developed Advanced Optical Viewfinder
UAE, 24th April, 2013: FUJIFILM has launched the new FUJIFILM X20 premium compact camera in the UAE. Following in the footsteps of the highly acclaimed X10, the FUJIFILM X20 inherits its high-precision lens and refined design, while featuring substantially improved performance. With an X-Trans CMOS II sensor, EXR Processor II and newly-developed Advanced Optical Viewfinder, the X20 is packed full of FUJIFILM’s latest technology. The X20 is available in both black and two-tone black and silver.
“Following on the success of the X10, FUJIFILM is proud to announce the launch of the new X20 which features several upgrades and enhancements,” said Keitaro So, General Manager, FUJIFILM Electronics Imaging Division, MENA. “The X20 is particularly good for street photography due to its portability and specifications. This camera reconnects style with substance bringing the essence of photography back to life.”
The X20’s bright optical viewfinder features a newly-developed Digital Trans Panel. This displays the shutter speed, aperture, ISO, focusing area and other shooting information perfectly clearly, even in low-light conditions. What’s more, the X20’s Advanced Optical Viewfinder synchs with the zoom lens, so that users can accurately compose shots using the viewfinder even when the focal length is constantly changing.
The newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor and EXR Processor II, which increase resolution by approx. 20% and reduce noise by more than 30% (*2), have the ability to capture high resolution images. Thanks to the removal of the optical low pass filter and powerful processor, the FUJIFILM X20 will produce clear images with minimal graininess even at high ISO settings.
The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels for high-speed AF in as little as 0.06 seconds. Additionally, the EXR Processor II offers fast response with a start-up time of only approx. 0.5 seconds (*4), a shutter time lag of approx. 0.01 seconds and a shooting interval of 0.5 seconds providing advanced flexibility.
Main Features
(1) Advanced Optical Viewfinder with real time shooting data for improved usability and a bright view
Despite its compact size, the FUJIFILM X20 sports a bright and clear optical viewfinder with a horizontal apparent field of view of 20 degrees and coverage of 85%. It is synched to the zoom lens and comes with an eye sensor for enhanced usability. The X20’s viewfinder also has a newly-developed Digital Trans Panel, which is less than 1mm in depth and highly transparent.
(2) Premium image quality with edge to edge clarity and minimal noise
The X20 features the newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor. The highly random nature of FUJIFILM’s unique color filter array eliminates the need for an optical low-pass filter, while maintaining high resolution images with edge to edge clarity. Optical low-pass filters have traditionally been used in conventional sensors to reduce false color and moiré effects, however this also means sacrificing image quality.
The camera uses Lens Modulation Optimizer to reduce optical effects such as lens diffraction, which occurs when light passes through a lens. Even at an aperture of F8, the X20 retains sharpness and texture in the fine details, drawing out the full potential of the lens.
The sensor’s excellent sensitivity is coupled with the processor’s advanced signal processing capacity to reduce noise by more than 30% compared to its predecessor. Even shooting in low-light (e.g. indoors or at night) at a high ISO setting, the X20 will produce a clear image with minimal graininess.
(3) High-speed features and AF in as little as 0.06 seconds
The newly-developed X-Trans CMOSII sensor has built-in Phase Detection pixels for high-speed AF in as little as 0.06 seconds. Furthermore, its BSI (Back-Side Illuminated) sensor structure means the Phase Detection pixels can gather sufficient light, whatever the angle of incidence, at a large aperture, to deliver high-precision AF. The Intelligent Hybrid AF automatically switches to Contrast AF when the subject or scene demands it to ensure that the camera always auto-focuses at the highest speed and precision levels possible.
A Focus Peak Highlight feature helps photographers by highlighting high contrast areas of your subject. It provides a guide for focusing in situations where it’s difficult to tell whether the subject is correctly focused; allowing users to manually focus while viewing on the LCD monitor.
(4) High precision F2.0-2.8 4x manual barrel zoom lens
Incredible attention to detail has been paid when designing this high precision lens. It is made up of 11 glass elements in 9 groups, including 3 aspherical lens elements and 2 ED lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8. FUJINON’s proprietary HT-EBC coating is applied to the lens in order to effectively control flare and ghosting from appearing on images.
(5) Artistic photography
This exciting new camera features FUJIFILM’s proprietary Film Simulation modes. Users can choose from ten different modes which simulate the effects of traditional Fujifilm films. Including color reversal film effects (Velvia / PROVIA / ASTIA), professional color negative film (PRO Neg.Std / PRO Neg.Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA.
Key Features
· NEW Advanced Optical Viewfinder with a Digital Trans Panel
· NEW 12 million pixels 2/3-inch X-Trans CMOS II sensor
· Intelligent Hybrid AF in 0.06 seconds (*3)
· Improved EXR Processor II
· High quality fast F2.0-2.8 lens
· 4x FUJINON manual barrel zoom lens
· 2.8inch High Contrast LCD monitor (460K dots)
· Pop-up Super Intelligent Flash
· Fast start-up time of 0.5 seconds (*４), shutter time lag of 0.01 seconds
· Super Macro mode (1cm)
· Motion Panorama360
· 8 Advanced Filters, including ‘Pop Color’ for boosting saturation and ‘Toy Camera’ for a retro look
· Q button for frequently used menu items
· Function (Fn) button
· Multiple Exposure
· NEW GUI showing the focal distance, aperture value and shutter speed in sync with the zoom ring or command dial rotation.
· ADVANCED SR AUTO mode with 64 shooting patterns
· Full HD movie (60fps)
· Manual focus during movie recording
· Output for Stereo Microphone (sold separately)
· Focus Peak Highlight function on the LCD screen
· Available in all black or two-tone black and silver
· 4 types of shutter sounds – Lens Shutter, Focal Plane Shutter, Mirror Up and Silent Shutter.
· Film Simulation mode
· Electronic level
· Live histogram
About FUJIFILM
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, FUJIFILM Middle East stands proud as a proven solutions-provider. For more information, visit www.FUJIFILM-mea.com
