Etisalat brings the future of telecom to Gitex 2011
Etisalat revealed details of its participation in the ‘Gitex Technology Week’, held at Dubai International Convention and Exhibition Centre from 9-13 October 2011. Themed under ‘Experience Your Tomorrow, Today’, Etisalat’s participation promises to bring customers closer to the possibilities of the future.
As the largest exhibitor of the event, Etisalat’s thematic stand showcases the company’s innovative telecom services that cater to its customers’ ever-changing lifestyles. The theme is cohesively reflected in all the three areas of Etisalat’s participation: GulfComms exhibition at the Zabeel Hall (stand ZA1), Gitex Shopper and GulfComms conference.
Etisalat’s presence at the event will be marked with launches of innovative services, new business partnerships and strategic ICT solutions that will drive technology advances in the region. Matthew Willsher, Chief Marketing Officer at Etisalat said, “Etisalat’s participation and theme this year reinforces our commitment to implement futuristic services with underlined benefits of uninterrupted mobility and connectivity. Our focus is to provide customers with a first-hand experience of advanced technologies that Etisalat is making a reality today.”
Etisalat’s interactive stand features simulated digital home experience through Etisalat’s eLife services, based on the advanced FTTH (Fiber-to-the-home) platform. Etisalat will demonstrate its OnWeb and IPTV services that open up endless possibilities for home entertainment, through high speed broadband.
The mobile broadband zone showcases the capabilities of next generation mobile networks with a special focus on the Long Term Evolution (LTE) technology. Customers can enjoy a first-hand experience of the 4G super speeds of 100MBps while streaming high definition movies, playing online multiplayer games, using social applications and other bandwidth-intensive applications.
The entertainment zone demonstrates Etisalat’s mobile gaming, entertainment portal, music store, apps store and more. Etisalat Portal music allows customers to download full track music on their computers and mobile phones from a choice of millions of songs from reputed record labels. The exhibition also features XGames, creating the most comprehensive gaming community in the Middle East.
For business customers, Etisalat will demonstrate new age technologies that empower businesses of tomorrow and help them maintain their competitive edge. Towards that endeavor, Etisalat has conceptualised, developed and implemented industry specific applications for banking and finance, healthcare, education, retail, construction, oil and energy and government sectors. This year will witness many customised industry specific solutions being implemented and launched across these industries that will eventually outline the effective use of technology towards gaining business efficiencies. “Through Managed ICT, organizations can focus on their core competencies, while letting Etisalat manage their non-core ICT infrastructure through solutions like Managed IP, Managed Data Centre and Managed Security solutions”, said Willsher.
As ‘Headline Sponsors’ of Telecom Symposium and ‘Gold Sponsors’ of Cloud Confex, Etisalat will also participate in the Gitex conferences. The panel sessions bring together an eminent mix of government, public and private sector discussing latest technologies that impact the Middle east and the world. Senior members of Etisalat will be present at the event and will deliver provide insights into emerging and future technology and telecom trends. Matthew Willsher, Etisalat’s newly-appointed Chief Marketing Officer will deliver a keynote that will focus on “Bigger, Better, Faster – The Future of Telecoms in the Gulf” at the Gitex Telecom Symposium.
