Etisalat partners with Cobone.com to create exclusive daily deals website
Abu Dhabi, 11 September 2011: In a move to introduce exciting new offers, Etisalat’s ‘More’ loyalty rewards has teamed up with daily deal website Cobone.com to provide customers with new avenues to gain more value. A new feature created on Etisalat’s ‘More’ Rewards website gives More loyalty programme members the opportunity to make significant savings as well as gain ‘More’ reward points when visiting the site for “special deals”. The deals on the exclusive site are powered by Cobone.com deal-of-the-day platform.
The online Cobone.com application was redeveloped and redesigned specifically so that it could be integrated into the Etisalat loyalty points system.
As a result of the partnership, Etisalat’s ‘More’ Rewards subscribers benefit by earning ‘More’ reward points when they purchase any daily deal exclusively provided by Cobone.com on the new site. The more that someone buys deals through the new platform, the more loyalty points they will earn from Etisalat. These reward points can then be redeemed for more than 3000 new product and service options from over 400 brands covering travel, shopping, donations, raffles and auctions, amongst other unique experiences. More program members have an option to redeem their points by a combination of cash and reward points, or only points, for a variety of rewards with as low as one reward point in their accounts through the More Online Reward shop.
“We have worked extremely hard to put this collaboration into effect,” said Warrick Godfrey, Cobone.com’s head of global marketing. “We believe that we have created a system that will benefit huge numbers of Etisalat’s More members and Cobone.com customers.”
Mathew Willsher, Chief Marketing Officer at Etisalat also praised the new partnership, explaining that it captured the essence of the Etisalat More rewards scheme. “We’re committed to constantly reward our customers’ loyalty in exciting ways. The new partnership an innovative step in that direction and builds on the rapid growth of e-commerce in the UAE. Our partnership with Cobone.com will provide customers with great value for money by offering twice the benefit on purchase of a single deal.”
Etisalat’s ‘More rewards’ programme allows users to effortlessly earn more reward points when using any of Etisalat’s services such as landline, mobile services or Internet services, and can earn additional points by spending with Etisalat’s partners through the ‘More’ online-shop. Customers simply need to log in to their ‘More Reward’ points account to benefit from free talk time with Etisalat and access the new online catalogue to redeem their ‘More Reward’ points.
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About Etisalat
Etisalat is a leading telecommunications corporation catering to consumers, businesses, international telecommunication companies, ISPs, content providers and mobile operators. Headquartered in Abu Dhabi, UAE, Etisalat operates in 18 countries across Asia, the Middle East and Africa, a coverage area which reaches more than two billion people. To date, the corporation has 140 million subscribers through mobile and fixed line voice and data services.
About Cobone.com
Launched in August 2010, Cobone.com is one of the fastest growing websites in the region currently with over 150,000 members. Cobone.com gives its customers the chance to experience their city’s best offers on Spas, Restaurants and outdoor experience with discounts from 50% to 90%. A new deal is featured everyday and customers are encouraged to invite their friends and family to take part in the deal and earn extra credit in the process. Shopping on Cobone.com is safe and easy and offers members all forms of payment options including Credit Cards, Cash on Delivery, Paypal, CashU, and One Card.
Further information, please contact:
Etislat: Iyad Al Zou’bi, Senior Manager International Media Relations – Etisalat , Tel 0097126182622 , Mobile 00971506123568 , Email: [email protected]
Cobone: Mr. Joe Akkawi, Managing Partner, Tel: +971 4 2980808, E-mail: [email protected]
Ms. Miya Billones, Account Executive, Tel: +971 4 2980808, Email: [email protected]
