Happiness is calling, pick up!
Coca-Cola is mastering the art of ambient interaction through their vending machines, the ones where you could pay for your coke with a laughter, a hug or a song, and now it’s time to do some CSR, Meet the Hello Happiness Phone Booth from Coca-Cola, an initiative created by the brand to bring some happiness to the poor labors in Dubai!
The idea is simple, you get 3 minuted of international calls in return of a Coke bottle cap! Brilliant!
Client: The Coca-Cola Company
Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Ash Chagla, Kalpesh Patankar
Copywriters: Ash Chagla, Athina Lalljee
Art Directors: Kalpesh Patankar, Khaled Said
Agency Producer: Sam Eid
Editor: Subash Mishra
Production Company: Pixel Plus Media
Production House: Dejavu
