Banco Popular de Puerto Rico takes a Shot at Bad Economy
Apparently Puerto Rico is not yet on the track to recover from the global recession, things are even getting worse and worse everyday, this is very devastating, Banco Popular de Puerto Rico with the help of their advertising agency JWT came up with a solution.
I’m no expert on economy, but as far as I know small and medium business can be the engine of any economy, and growing them is key for achieving economic growth, and that’s the solution the bank decided to introduce.
“My Bank, My Space” is a new campaign by Banco Popular de Puerto Rico that aims to give small and medium businesses advertising space they would never have dreamt of, the bank dedicated its entire media budget, $1.5 million, to create and run TVCs, Radio and Print Ads that will promote these businesses.
I think it’s a brilliant idea and I personally hope it works out and help those guys grow!
