Advertising Operations Executive | du telecom Dubai, UAE
Advertising — By Samer Marzouq on November 24, 2009 at 6:46 pmJob Purpose:
• The Advertising operations personnel supports the online advertising sales team to maximize revenue and works directly with clients by managing their day-to-day advertising campaigns and online servicing needs. In addition the Online Advertising operations personnel will work with the Web analyst, business development team, clients and media agencies to troubleshoot, evaluate and optimize online ad campaigns. This position will also be responsible for monitoring and evaluating ongoing campaign results and successes through report generation and analysis to ensure effective campaign planning and execution.
• Part of the operational responsibilities will be fully setting up new publishers on the network
Principal Accountabilities / Key Result Areas:
•Traffic and manage online advertising campaigns
•Report generation and distribution (internal/external)
•Daily campaign analysis and optimization
•Liaise with sales and business development team on all issues relating to campaign delivery
•Work to ensure that each assigned campaign delivers in-full and contract revenue potential is fulfilled
•Knowledge of all ad products available on site, including specs, general availability
•Provide screenshots to clients once campaign has launched
•Manage day-to-day servicing needs of clients including trafficking, reporting and follow
Knowledge, Skills, Experience and Competencies:
•DART or any Ad server experience is a must
•Possess a strong interest or understanding of the interactive advertising industry
•Proven track record of delivering complete, accurate and detailed results in a fast paced environment
•Demonstrated the ability to successfully manage several projects simultaneously
•Excellent working knowledge of MS Office
•Understanding of Web design/development a plus
•Must have strong analytical skills
•Some knowledge of HTML, Flash and JavaScript preferred.
Skills / Core Competencies:
In addition to the essential functions of the position, it is imperative that the person in this role be proactive, resourceful and very attention to detail focused. This person will be familiar with online ad delivery/optimization. Working knowledge of ad delivery software, ad tagging, and ad network functionality. They will also work very closely with the national sales team and report to the Director of Sales and Business Development



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