Boulevard Marketing & Public Relations Manager | Executive Solutions, UAE

The Role

Executive solutions are working on behalf of one of the most prestigious hospitality brands within the region, and they are urgently recruiting for a Leasing Manager for their Dubai operations.

Role Overview

Purpose:
Responsible for managing effective and engaging relationships with all tenants residing within the Boulevard, defining short- and long-term strategies for the shopping mall and its tenant portfolio, managing and implementing a year around active calendar of marketing communications, corporate communications, partnership, promotion, special event, promotion, digital and social media activities, which are brand building and drive measurable growth in footfall to the Boulevard and its resident boutiques. Actively monitor, guide and support Boulevard brand standards implementation and compliance.

Communication:
Internal
• General Manager
• Close collaboration with the Director of the Boulevard and Office Tower.
• Interactions with colleagues residing within the Dubai Cluster Marketing Office.
• Central support services such as Corporate Communications and Sirius.

External
• This position works closely with tenants within the Boulevard to bring about an
active calendar of activities and events throughout the year.
• Brands representing potential tenants for the Boulevard shop portfolio.
• Printing and production partners on multiple platforms for any marketing needs.
• Business partner and trade partner relationships on a multiple level.
• Other important relationships will be maintaining marketing partners, media
influencers and industry associations in the field of fashion and retail.

Requirements

Role Specifications

Qualifications
• Internationally recognised Advanced / Higher / Graduate Diploma / Bachelor’s Degree / Post Graduate Diploma or Professional Degree in Marketing / Advertising/Media or equivalent. (Essential)
• Retail qualification (Desirable)

Experience
• 8 plus years brand marketing experience in the luxury retail industry. (Essential)
• Sound experience in managing relationships and marketing in context of a
Shopping mall. (Essential)
• Analytical focus with strong quantitative and budget management skills. (Essential)
• Experience in Sales and Business Development. (Desirable)

Skills
• Strong communicator across a variety of platforms and on all levels. (Essential)
• A master in maintaining effective relationships. (Essential)
• Strong marketing skills and well trained eye for creativity and detail. (Essential)
• Passion and knowledge about the world of fashion and luxury. (Desirable)
• Understanding of different retail concepts and brands. (Essential)
• High competence in developing / making highly effective presentations. (Essential)
• Outstanding English skills in written and verbal language. (Essential)
• Proficiency in Arabic language in written and verbal language. (Desirable)
• Dynamic and confident individual with the ability to bring about initiatives.
(Essential)
• Good time management, prioritising and status tracking skills. (Essential)
• Ability to work under pressure and tight deadlines. (Essential)
• Working as a team player. (Essential)
• Keeping abreast of developments in retail and fashion industry. (Essential)
• Strong attention to detail and the production of high quality work. (Essential)
• Capability of delivering marketing materials in line with brand standards.
(Essential)
• Should display personal drive to succeed and achieve. (Essential)
• Good understanding of the audience and shopper profile catered for. (Essential)
• Outstanding communication skills and ability to persuade others. (Essential)
• Strong knowledge of all media platforms and campaign development. (Essential)
• Creative and critical trained eye for creative review. (Essential)
• Entrepreneurial problem solver. (Desirable)
• Strong understanding of print management and production fundamentals.
(Essential)
• Technical understanding of photography, film and rich media. (Essential)
• Market planning and project management skills. (Essential)
• Proficiency in ROI and ROE analysis. (Essential)
• Proficiency in new media, social media and digital marketing. (Essential)

Apply Now!