Brand Advertising Manager | Dubai, UAE
Advertising — By Samer Marzouq on January 26, 2010 at 11:51 pm6 MONTH CONTRACT POSITION
The Advertising Manager is responsible & accountable for brand development
• Leads agency team in developing and executing engagement plans
• Conducts regular marketing team communications
• Keeps team members focused & enthused about team deliverables
• Provider of customer and brand passion
• Advocate for customer engagement, creative thinking
• Strategist for the divisions
• Orchestrates all key advertising decisions and activities
• Provides strategic direction to & leverages the knowledge of centers of expertise including marketing, CRM, research, field teams, dealers, agencies
• Develop & maintain an advertising scorecard, & report results periodically, along with findings, recommendations, insights
• Supports segment plans and responsible for execution of regional advertising
• Responsible for consumer influence budget
• Continually seek ways to reduce costs and increase returns, through both conventional and unconventional means
• Conduct annual agency evaluation(s) before end of February
• Embody the company’s core values, and apply these to the advertising discipline (speed, risk-taking, customer & product focus, accountability)
Knowledge:
Solid brand advertising / marketing experience, Field sales experience
Skills:
Very strong multi-tasker; strong negotiating skills; leadership qualities; strong presentation skills; analytical skills; proficiency with common computer applications, effective supervision, delegations
Experience/Education:
Bachelor’s degree required, MBA preferred
5 to 7 years Marketing/Advertisement experience


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