Brand Manager | Abu Dhabi, UAE

First impressions count. The face of every company, a brand will be seen before anything else, so it would be your role as Brand Manager to make sure it says all the right things.
Using clear brand guidelines, you’ll have to make sure everything the company sell is right for its audience.
Research is a key part of the role, especially to keep the brand up to date. This can involve anything from looking into how effective a piece of marketing is, to monitoring the current market trends.
Social interaction comes with the job as it often involves working with departments all through the company including in-house marketing and communications people or legal staff, to various outside creative agencies.

Requirements
To be a good Brand Manager, you need to:
• have good analytical skills
• be a good listener, able to respond to results and consumer research
• be an excellent communicator, both verbally and in writing
• be able to work well with a wide range of people from different parts of the business
• be a team leader, able to inspire others
• be able to manage different projects at the same time
• be energetic and passionate about their product speciality
• be organised and methodical
• be able to work well under pressure
• have good presentation skills.
As with many marketing roles, there is no set entry route, but most Brand Managers tend to have a need a degree in business studies or marketing.
Business experience is one of the most important things to have for this role and employers are likely to look for someone with a good background in a related line of work. For non-graduates there are options which include taking a professional marketing qualification whilst working in a more junior post.
Competition in the field is high and so the more experience you can gain the better. Good business know-how will work well together with evidence of work experience.

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