Brand Manager | Abu Dhabi, UAE

The Role
• Leading the Marketing process for the businesses
• Functioning as the information hub for the businesses
• Managing day-to-day progress of businesses marketing planning and execution
• Preparing marketing objectives and schedules for all businesses
• Collaborating with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans for each assigned title.
• Coordinating and developing marketing, sales, editorial, and financial plans for product lines
• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Market size assessment and ensuring the data is regularly updated
• Monitoring product distribution and consumer reactions through focus groups and market research
• Coordinating launch programs to external customers as well as employees
• Product portfolio management: ability to map out and analyze the product-mix (at sku- level) for all businesses
• Pricing analysis: ability to determine pricing based on business strategy and implement the same. Ability to analyze potential profitability
• Placement: ensuring that market data is up to date and any white spaces or new market growth opportunities are notified
• Promotions: ensure relevant and differentiated promotions are executed to create a competitive differential advantage
• Competitive orientation: strong competitive monitoring and updating information on them regularly
• Maintaining brand integrity across product lines, advertising, and all other internal and external communication as it pertains to the assigned brand.
• Developing monthly and quarterly reports for management.
• Supporting the development of brand strategies and marketing plans across the organization
• Aiding in developing brand identity and related positioning and messaging to help inform the creative process.
• Developing and executing creative in support of the brands and related products.
• Assisting in monitoring brand health metrics and support the development of new brand tracking across businesses.
• Assisting with financial projections and budgeting process.
• Managing budgets and financial related to marketing campaigns.
• Assisting with management of third party agencies

Requirements
• Being results oriented
• Have strong analytical skills
• Demonstrated leadership skills
• Strong customer service orientation
• Effective communication skills
• Strong problem solving skills
• Ability to create and maintain effective work teams
• Ability to work with diverse stakeholders within and outside the organization
• Self-motivated, technically savvy, creative individual.
• Must have excellent team work and multi-tasking skills.
• Able to work independently and demonstrate initiative through the creation and implementation of new ideas.
• Excellent planning, organizational, managerial, analytical and communication skills (including presentations).
• Strong PC skills including MS Excel, Word and Power Point

• Preferably an MBA with at least 4-6 years of work experience
• UAE experience mandatory (at least 2 years)
• Should have managed sales and profitability targets
• Strong marketing orientation
• Arabic speaking will be preferred

Apply Now!