Channel Marketing Manager | Huawei Technologies Co. Dubai, UAE

The Channel Marketing Manager, MENA (CMM) is responsible for Product Marketing, PR, and Advertising to ensure that the specific HS and partner needs are met. This person is also responsible investing the market development funds (MDF) to increase channel sell-through. This sell-through is accomplished through managing certified partner and distributor promotions, ensuring proper branding, adequate stocking levels and running partner education, contest, motivation and seeding programs.

Duties and Responsibilities:)
• Prepare the annual Channel Marketing Plan.
• The Channel Marketing Manager is responsible for distributing, recording and tracking MDF funds for sell-in and sell-through.
• Allocate the budget for, and management of HS marketing events and propose and supervise all event marketing specific to partners.
• Work with Channel Sales to help propose the annual and quarterly (if needed) MDF budget amounts.
• Work with Channel Sales to establish partner quotas and MDF budgets.
• Track MENA channel sales. Establish a system to generate a report of sales by account with ROI each month.
• Track the promotions and MDF ROI by account and identify the most effective programs for sell-in and sell-through.
• Track and report the sales of competitive products within the channel each month.
• Recommend the sell-through programs by account for Channel Sales.
• Execute and fulfil all of the committed sell-through programs submitted by Channel Sales.
• Create MENA promotional programs, by distributor and partner, designed to reward partners for excellent performance and obtain the highest ROI.
• Manage the annual partner summit.
• Manage the reseller training and certification program.
• Ensure that all partners are properly branded, trained and, when appropriate, certified.
• Manage the partner NFR (Not for resell) seeding program.
• Work with Product Marketing and Creative Services to ensure production of appropriate box, collateral, educational and merchandising materials appropriate to the reseller needs.
• Work with Product Marketing and HQ Marketing to create and distribute partner demo scripts, sales toolkits, certification and presentation materials.
• Maintain communication between the company and the partners via E-mail, the Web site, letters and promotions.
• Work with HQ Marketing to ensure monthly or quarterly reseller mailing & card deck campaigns to support sales in recruiting resellers.
• Propose action items and supervise the partner section on the Web site.
• Initiate programs to educate resellers on HS products (partner road shows, partner regional shows, training, manage the training groups, etc.).

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