Marketing Executive | Dubai, UAE

Our client is a financial money transfer company looking for two marketing assistants. You will be reporting into the regional Head of Marketing, involved in initiatives that are designed to increase transaction volumes, face values and P&L profitability, build brand awareness, enhance customer satisfaction and satisfy joint marketing commitments.

KEY ACCOUNTABILITIES:
• Work with line manager in the development, execution and measurement of marketing, advertising, communication, promotional, and community-orientated strategies and campaigns to maximise regional opportunities.
• Work with line manager, review and analyse the company’s product pricings on various corridors compared to published or disclosed prices of competitors in the market place. Develop pricing options to meet competitive opportunities and provide input for profitability projections and corporate pricing strategy.
• Analyse and recommend the most efficient and cost effective route to distribute marketing information and materials to Agents / marketplace. Agree next steps with line manager. Take responsibility and be accountable for the management of these activities within budgetary constraints. Manage suppliers to ensure cost-effective, quality and timely production of materials and signage. Review on a regular basis to ensure ongoing cost effectiveness.
• Together with line manager, identify what secondary research data should be gathered for designated region. Gather relevant data to include competitive information. Conduct research on competitor’s services and markets. Assist with the compilation of reports and provide analysis on market information and business trends.
• Consider possible brand visibility opportunities and relevant sales support merchandise, POS and Agent materials. Agree strategy with Marketing Manager and co-ordinate activity. Ensure that all Agent marketing materials and branding initiatives are approved by the London based Legal and Marketing departments.
• Brainstorm and gather information on corridor opportunities, working with the firm globally in compiling and analysing this data. Make recommendations to line manager and implement marketing initiatives that drive quantum increases in profitable transaction volumes.
• Train, educate and implement the defined Marketing Control Processes with Agents to ensure brand consistency and integrity is maintained within region. Give input and review Process regularly to ensure effectiveness.
• Conduct post-implementation reviews on the success of marketing initiatives, measure and document ROI and share learnings/results. Take practical steps to improve results.
• Build strong Agent “marketing” relationships with region and assist with relationship building. Be a strong brand advocate and company ambassador. Ensure agent contribution to marketing and manage activities wherever possible.
• Report weekly to Marketing Manager on ideas, activities and results; participate in regional meetings and EMEAAP training / conferences.
• Assist in the compilation of presentations for Agent prospects.
• Liaise with Central Marketing in London to ensure consistency of approach and style on all marketing literature etc.
• Deal with marketing queries and issues as appropriate.
• Other ad-hoc duties as required by the business.

SCOPE/CONTEXT:
• Territory: Middle East.
• Master’s degree in Marketing or a recognised marketing certificate in marketing (which is not part of the degree education) is essential.
• Region/Department: Anglophone Africa & Middle East.
• Office/Base: Dubai.
• Reports to: Regional Marketing Manager.
• Works closely with local and regional teams, liaises extensively with MIL global marketing teams and with Agents, vendors and third party providers in designated region.
• Territory designation may be subject to change dependant on the needs of the business.
• Extensive travel throughout region.
• Car and driving license is desirable.
• Fluency in English and South Asian language (Hindi/Urdu/Malayalam) (both written and verbal) is essential. Arabic will be extremely advantageous.
• Some flexibility with regard to working hours will be required

QUALIFICATIONS, EXPERIENCE & SKILLS:
• Solid consumer-focused marketing experience to include the implementation and post-review of marketing campaigns, ideally where campaigns are targeting very specific sectors of the community. Most recent experience will be at a similar level. Marketing exposure will be across the full marketing communications mix. Previous experience within the retail cards/financial services sector would be highly advantageous, as would experience of maintaining a budget.
• Excellent analytical skills; can interpret financial data. Numerate – able to manipulate numerical/financial data.
• Able to build and maintain good relationships both internally and externally. Is able to operate as part of a project team that may be based in a number of different international locations.
• Excellent organisational and administrative skills – strong attention to detail is essential, thorough and accurate. Demonstrated experience of managing multiple priorities with minimal supervision. Remains calm and focused.
• Strong problem-solving skills. Able to handle and resolve conflict issues, internally and externally. Robust and tenacious.
• A flexible approach to work, especially when travel or long hours of work are required.
• The successful candidate will ideally have experience of establishing his or her own media/advertising/promotional contacts.
• Ability to work in a culturally diverse environment.
• Computer literate – advanced skills in Microsoft Word, Excel and PowerPoint. Able to use and build spreadsheets/basic financial models.
• Ability to commit to and demonstrate the Corporate Values: Respect, Courage, Passion, Integrity and Teamwork

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