Direct Marketing Manager | Abu Dhabi, UAE

Our client is a leading U.A.E based Sporting Organization. They hold major international sporting tournaments worldwide, one of which will be hosted in the U.A.E in 2010.

The client are currently looking to recruit a Direct Marketing Manager to plan, manage and implement all of the direct communication and experiential activity for their upcoming world known event. Working closely with the Marketing and Communications Director and overall Marketing strategy.

Key responsibilities include:
• Driving and implementing all aspects of the events experiential and direct marketing campaign to stimulate consumer interest and generate maximum ticket sales
• Developing a direct communications strategy for the event.
• Planning and implementing direct selling activities in the lead up to the event across the region.
• Working closely with Marketing Director and Ticketing Manager to co-ordinate a successful selection and distribution process for ticket promotion strategies.
• Responsible for researching and appointing direct marketing agency and managing all aspects of this.
• Management of the event database, including all imports and exports of data that need to take place.
• Coordinate the segmentation of the data to ensure communications to different target groups are relevant and timely.
• Working closely with the Brand Manager to make sure all aspects of the Direct Communication and Experiential Campaign are delivered on brand.

Education / Qualifications
• University Degree in Business , Marketing or Communications
• Fluency in spoken and written English (Arabic an advantage)

Experience
• 8 years direct marketing and events experience, prefer sporting background but not essential.
• U.A.E experience an advantage but not essential.
• Ability to manage people in a fast paced environment and demand a level of excellence.
• Exceptional planning and organization skills and excellent attention to detail
• Have the ability to deal with a multitude of internal stakeholders and plan projects from start to finish
• Budget Management experience across multiple projects.
• Ability to proactively manage third party agencies and contractors
• Capacity to perform under pressure, meet deadlines and maintain a large work load

Apply Now!