Director of Campaign Communication | Indigo Abu Dhabi, UAE

An Advertising Director is required for our client is a telecommunications services provider, currently operating in 19 countries across Asia, the Middle East and Africa. They are the largest carrier of international voice traffic in the Middle East and Africa.

Your role will be define and review overall integrated campaign communications strategies, policies, procedures and guidelines as well as monitor and supervise their implementation and compliance. You shall monitor the market trends, competitor activities and customer behavior and have the capability to incorporate findings into the overall campaign planning & design process. You will be required to prepare plans and supervise coordination of integrated communication activities across different channels (esp. above-the-line, below-the-line, Point-of-Sales) to generate best awareness and to assure common understanding. You should have the skills to Build, develop and coordinate productive working relationships with creative and media agencies, including e.g. assessment and decision on agency proposals, evaluation of agency work. You will also be expected devise the communication strategies and interfaces with creative and media agencies including project description, unique selling point, proposed media strategy, defined target audience and goals (quantitative, qualitative). You will also be responsible for appropriate advertising requirements and to ensure accuracy of promotional plans in coordination with brand management team. You will have to prepare and present regular and ad hoc management reports on marketing campaign achievements and for improvement/ changes. To ensure smooth flow of work operations, you will supervise the coordination with Point-of-Sales for publication requirements & monitors quantities ordered. As a director, you will be expected to provides clear direction, sets targets, prioritize tasks and assign responsibilities for the brand communications team and manage, monitor and evaluates the section’s ongoing performance and quality of its campaign achievements, outputs and services.

Requirements

You should have a Bachelor’s Degree in Business Administration or Communication with 8-10 years of experience in Marketing Communications at a reputable marketing organization. You should also have strong knowledge of marketing/sales concepts & best practices, campaign management, creative ability and conceptualization skills, market & competitor knowledge and networking & relationship building skills. You must be an Arabic speaker.

Apply Now!