Marketing Coordinator | ALDAR Properties Abu Dhabi, UAE

1. JOB SUMMARY / SCOPE:
Develop and execute a marketing strategy in support of centre strategy and guide the development of plans and components (advertising, PR etc) needed to deliver footfall results and build brand awareness in line with the target customer profile.

2. DIMENSIONS:
Financial responsibility: Marketing Budget of AED1 million to 3 Million per annum

3. RESPONSIBILITIES:
• Develop the marketing strategy in conjunction with the General Manager and Souk Manager, to deliver centre objectives and leverage cost efficiencies ensuring value is maximised.
• Communicate and interpret the results of consumer research to support the formulation of consumer strategy.
• Develop promotions and an annual event calendar to support footfall objectives and the consistency of the Aldar image via a balanced blend of communications, tourism initiatives, visual and PR support planned in accordance with centralized head office support and centre marketing strategy.
• Manage the relationships of local advertising media, press, web or promotion agencies in support of the centre strategy and a centralized plan.
• Deliver ROI analysis and provide marketing reports as requested in inform decision making. Provide complete and concise briefings and evaluations as required by the General Manager on a timely basis.
• Manage, monitor and analyse centre marketing budgets, including procurement processes to ensure optimization and cost efficiency.
• Support and/or introduce centre level initiatives for commercialization programmes, affinity, gift card and other programmes to enhance centre profitability.
• Respond to downward sales trends with appropriate activities or request for additional support.
• Devise and support initiatives as determined by the centre team.
• Communicate updated information regarding promotions, tenants, opening hours, directions and other consumer centric information on voice-out materials including advertisements, press releases and centre website.
• Devise and implement a local tourism strategy.
• Manage the performance of direct reports, if any, developing and motivating those individuals to maximise their potential and value to the business.

4. DECISION MAKING AUTHORITY:
Will work closely with the Souk Manager and the General Manager on strategy, will then work closely with both internal and external stakeholders to implement this. Will therefore be responsible for tender and evaluation of suppliers. Will sign off all orders and invoices before counter-signature by the Souk Manager and/or the General Manager.

Requirements
Education: Degree and relevant experience in Marketing and customer retail marketing operation

Experience
Relevant marketing / PR experience
Experience of customer centric retail marketing operation
Good degree of financial awareness
Excellent communication skills
High level of tact and diplomacy
Analytical
IT Skills; advanced Office, Word, Excel, Powerpoint and Excel

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