Marketing Manager | Abu Dhabi, UAE

Job Description
- Invest and develop the high capital, high energy intensive industrial sectors, providing platforms for medium sized enterprise investments.
- Build partnerships with the private sector, sister companies, and joint venture companies to achieve best competitive advantages for Abu Dhabi industries.
- Capitalize the management team’s corporate, international and sectoral strengths.

JOB OBJECTIVE:
Drive and roll out our Client’s branding strategy that supports the vision, mission and business objectives of our Client. Ensure the development of a high integrity, respected and high profile brand that help drive our Client’s business and serve as caretaker and gatekeeper of the brand. Help to develop and drive both Marketing & Communications plans and coordinate external support requirements and services of the department and team. Take an active part in the direct marketing to potential tenants and partners.

- Manage the effective achievement of marketing & communication objectives – driving a professional approach to marketing throughout our Client’s organisation.
- Ensure deliverables from external resources are defined.

- Contribute to the preparation of our Client’s budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues and areas of unsatisfactory performance are identified.
- Monitor the financial performance of a given area of activity versus budgets so that areas of unsatisfactory performance are identified and rectified promptly and potential performance improvement opportunities are capitalised upon.

- Drive and manage our Client’s branding initiative in line with our Client’s overall branding strategy.
- Work with selected agency to deliver a strong high-integrity brand, to target industries, investors, partners, press and key stakeholders both regionally and internationally.
- Communicate internally brand architecture, identity, brand essence, vision and mission to shape all our Client’s team members into brand ambassadors and ensure accurate and consistent representation of our Client to external parties.

- Develop exhibition strategy and plan, leveraging partnerships with sister organizations and other government entities to target prospects, generate investor leads and maximize awareness regionally and internationally.

- Identify need for PR campaigns, press events and project-specific launches and manage and coordinate with external agency where necessary for market outreach campaigns.
- Develop speaking and sponsorship strategy and schedule for targeted awareness and to position our Client management as industry experts.

- Develop an external communications plan and media outreach strategy to prospects, industry peers, partners, press and key constituents to reinforce our Client’s positioning and ensure high impact coverage with a regional and global reach.
- Identify, develop and leverage relationships with key publications and journalists for positive coverage of our Client.
- Identify and partner with media agency to determine most relevant advertising opportunities, both locally and internationally to promote our Client brand.

- Develop internal communications strategy to engage and inform the organization and reinforce our client’s brand attributes.
- Explore development of our Client’s intranet and internal newsletter to communicate key messages, periodic updates, motivational messages from Chairman/SVP, and to recognize the achievements of colleagues across the organization.

- Apply relevant parts of our Client’s communications crisis response strategy to avert or contain media coverage hiccups and emergencies in order to safeguard corporate reputation and standing in the industry.

- Contribute to the identification of opportunities for continuous improvement of ection systems, processes and practices taking into account “international best ractice”, improvement of business processes, cost reduction and productivity improvement.

- Supervise the preparation of timely and accurate departmental MIS statements and reports of marketing & communication department to meet company and department requirements, policies and standards.

- The Marketing & Communication Manager reports to the Vice President Business Development and confers with the latter on critical and strategic issues.
- The jobholder is expected to draw up plans and strategies for the Marketing & Communication department and ensure their implementation.
- The Marketing & Communication Manager is responsible for developing and rolling out an internal and external marketing and communications strategy and plan that support the business objectives, vision and mission of the organization.

- Also the job needs to ensure the development of a high integrity, respected and high profile brand that helps drive the business and to serve as caretaker and gatekeeper of that brand.
- Key decisions having significant impact on the Marketing & Communication Manager function are referred to the VP BD for approval before implementation.
- The jobholder exercises financial authority as per the level established by our Client’s management.

Minimum Qualifications:
- Bachelor’s degree in Marketing and Communications.
Minimum Experience:
- 10 years experience in a marketing and communications department
- 3 years in a similar brand management, marketing and communications role. Team management experience is an added advantage.

Skills:
- Strategic thinking
- Creative thinking
- Writing skills
- Communication skills
- Project management
- Agency management
- Negotiation skills
- Relationship building
- Event Organizing
- Fluency in English and Arabic

Apply Now!