Media Planner | Al Tayer Group Dubai, UAE

Job Brief :
Prepare media plan options based on the brief objective of the campaign provided by the MOPS team. Schedule the media plans in a manner to enhance brand presence and positioning whilst managing budget efficiencies. Manage media status update on brand portfolio with respect to planned v/s budget utilisation. Conduct periodic analysis and evaluation of media plans and provide recommendations for effective utilisation of media options. Monitor and report on competitor’s advertising campaigns in the media to keep abreast of competition and track spending levels by media and seasonality. Conduct regular media scene assessments to gather information on new trends/developments in the media sector and incorporate them in the media plans accordingly. Assist the Media Manager in strategic developments and in setting effective frequency objectives. Liaise with data and operating systems provider to ensure effective implementation and utilisation of media planning tools. Develop and negotiate Buying Brief.

Person Specification :
Bachelors degree in Mass Communication/Journalism with 3-5 years relevant experience Communication skills and interpersonal skills High numerical abilities Logical and methodical approach

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