Sports Marketing Manager | Adidas Dubai

Functional:
• to develop, adapt, maintain the local Sports Marketing portfolio and network within the framework of the region’s sports marketing strategy with maximum fit to adidas’ target brand image by identifying, negotiating, signing and caring for appropriate partners
• to ensure timely and sufficient equipment of Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibility
• to propose above- and below-the-line marketing activities for maximum leverage of Sports Marketing partners and support implementation
• to develop, elaborate and implement all events also using the Sports Marketing partners
• to develop and plan a yearly SM calendar for all partners
• to build, strengthen and follow-up the Team-wear trade-promo model
• to plan and achieve mi adidas events at retail and at partners

Controlling:
• to measure progress on own KPIs
• to report to all superiors
• to monitor and report on consumer trends and competitors’ activities regarding sports marketing and propose/initiate/take actions
• Direct reporting line to: Head of Range Management
• Indirect reporting line to: Marketing & BD Director
• Key interfaces: Area HQ, International Marketing

Skills
Methodological Skills:
• Data analysis
• Trend forecasting
• Strategy development
• Business planning
• Decision mapping

Functional skills:
• Sales
• Retail
• Consumer marketing
• Trade marketing
• Customer Service

Interpersonal skills:
• Communication
• Negotiation
• Presentation
• Relationship management

Personal skills:
• Mental flexibility
• Decision taking
• Initiative
• Creativity

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