December 2, 2013

JWT lands the Grand Prix and 5 Golds at the Effie MENA Awards 2013 

Effie-MENA-Awards-Logo

Beirut, Lebanon (25 November 2013) — JWT MENA scooped 10 trophies at the Effie MENA awards 2013. The network landed the Grand Effie with Vodafone Fakka, as well as 5 gold, 3 silver, and 1 bronze award for 5 pieces of work, over 9 categories, from 4 network offices. Since 1968, the Effie Awards have honoured marketing effectiveness, spotlighting marketing ideas that contribute to a brand’s success.

“This kind of a performance at the Effies is a testament to the 150 year legacy of the value JWT brings to its clients’ brands”, commented Vatche Keverian, CEO, JWT MENA, adding “Shortlists from seven offices and winners from four indicate that Effectiveness is a common JWT culture.”

Gold Effies were awarded on the 20th of November 2013 to JWT Dubai for the “Nike LVL UP” campaign, to JWT Jeddah for “Close Up – City of Smiles”, and to JWT Cairo for the ground-breaking multiply-awarded “Vodafone Fakka”.

JWT Riyadh netted a silver for SABB “Little Space. Big Impact” in the banking, finance & insurance category.

Earlier in June 2013, JWT MENA was awarded the Most Effective Agency in MENA title by the Effies Global Effectiveness Index.

Commenting on the agency’s success, Amal Elmasri, Chief Strategy Officer, JWT MEA said: “JWT is the home of planning and effective campaign results begin with strategic planning. We are absolutely thrilled that our performance at the Effies demonstrates that we are able to deliver this for our clients across categories, across channels and across markets.”

About JWT
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea and follow us @jwtmea

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