Liquid Thread Sponsors Scriptwriting Contest at 2014 MENA Cristal Festival
Dubai, UAE, January 26, 2014: Liquid Thread, leading media agency Starcom MediaVest Group’s branded content arm, is sponsoring the Scriptwriting for Brand Content Contest at this year’s MENA Cristal Festival, which takes place on February 6 at Lebanon’s Mzaar Kfaerdebian resort. The sponsorship is in line with Liquid Thread’s mission to bring experiences to life through cutting-edge content and powerful brand storytelling.
In order to cultivate and encourage the creation of more Arabic content in the region, Liquid Thread and Starcom MediaVest Group (SMG) introduced the Scriptwriting for Brand Content Contest as a new category at the 2014 MENA Cristal Festival. To nurture a culture in which writers are inspired to compose compelling, original content, SMG partnered with leading entities Endemol and Yahoo!, as well as the Group’s client, Samsung, to ensure that entries into the competition are shared with, and reviewed by the region’s best qualified experts.
To enter, all writers had to do was submit a script for six webisodes, based on a brief for Samsung. A judging panel, comprising experts from Liquid Thread, SMG and co-sponsors Yahoo!, Endemol and Samsung, will select a winner based on the quality of the script, its storytelling prowess and brand discernibility.
The winning entry will be announced during the MENA Cristal Festival.
“We are so proud to be sponsoring a competition designed to discover and showcase the work of emerging writers from the Middle East,” said Karine Barakat, Head of Liquid Thread MENA. “At Liquid Thread, we have long believed in the power of brand storytelling and its ability to spark an emotional response from consumers; it is about generating innovative creative content and building engaging storylines to drive action.”
Barakat also added, “Through this contest, we hope to expose hidden talent, empower the next-generation of content creators and provide a launching pad for the region’s gifted writers. We look forward to crowning the winner.”
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s global agency brands: MediaVest and Starcom. Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital experts. With nearly 7,800 employees in 110 offices worldwide, SMG partners with the world’s leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, Walmart, among others. Among its regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, Saudi Telecom, Tiffany & Co., Emirates NBD, Adidas and Mondelez. SMG MENA- the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source, has also recently been named ‘Media Agency of the Year’ at the 2013 Dubai Lynx festival.
SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
