Marketing Manager | Modern Electronics Company MECL (SONY) - Riyadh, Saudi Arabia
Job Description
Job Summary:
Supervising the identification of market potential, establishing pricing and market strategies, and supervising the activities of the Design Centre Supervisor and coordinating the designing of new marketing campaigns.
Duties and Responsibilities
• Preparation of Annual Sales, GP & Ad Pro budget
• Follow up with Sales team for operations, product info.
• Analyze Sales Trend, Dealer stock, Seasonality, Competition
• Reinforce and strengthen brand image with Implementing each category / product strategy
• Korogashi / Allocation / Price info sharing with Sales & Marketing staff
• Create or stimulate demand through marketing activities (promotion, campaign, advertisement)
• Suggest channel development to increase sales volume in all categories
• Monitor dealer stock & control /minimize stock compensation & kickbacks
• Report market reality and suggest pricing to GM
• Be sensitive to market trend to seek growth opportunities.
• Price movement of category – Price monitoring, movement of Competition
• Reflection of relevant competition information into business planning
• Develop mid-term marketing strategy with Marketing Mgr.
• Accurate internal and external reporting
• Provide inputs for product planning
• Follow Plan Do See Review cycle
• Organize training for internal (MECL Sales & Mktg) & external (Dealers), develop staff
Skills
- Visionary and strategic thinking
- Leadership
- Growth & Profitability oriented
- Problem resolution
- Analytically thinking
- Customer Satisfaction driven
- Project Management
- Fluency in oral, written and read Arabic and English
Education
marketing or business administration or equivalent
About This Company
Modern Electronics Company (“MECL”) is the Kingdom””””s exclusive distributor of SONY products since 1970. The Company is the consumer electronics market leader with more than 35% market share. MECL has a team of 600 people carrying out its mission across the Kingdom of Saudi Arabia. MECL is a subsidiary of Al Faisaliah Group Holding
MECL””s integrated and specialized team operates seamlessly over value chain activities of marketing, sales, distribution, and customer services. The team works towards one goal which is to achieve total customer satisfaction. To sustain its market leadership position, MECL focuses its attention on its customer””””s demands and the constantly changing business environment. MECL continuously improves its business model and organization – endorsing flexibility, emphasizing product knowledge, and further raising the standards for quality of services to its customers.
Product Range
MECL offers a complete range of Sony products in the areas of Audio, Video, Entertainment, Mobile Phones, and Computers. This includes televisions, handy cams, digital cameras, personal audio products, home theater systems, home audio and video products, Sony Ericsson mobile phones, Play station consoles and games, car audio products, data projectors, memory sticks, Sony Vaio, and accessories for the full products range.
After Sales Services
MECL has an extensive network of about 600 dealers, about 45 fully owned showrooms, and 15 service centers spread throughout the Kingdom. New Sony World Showrooms with “Digital Themes” are currently being established to promote Sony””””s strategy of converging Sony with digital products.
Follow us:
www.mecl.com.sa
www.alfaisaliah.com
Career
http://career.alfaisaliah.com/jobboard/cands/jobresults.aspx?r=2
