Marketing Specialist | Azadea Group Beirut, Lebanon
Role Purpose :
The Marketing Specialist (Regional based Lebanon)is responsible for planning and carrying out different marketing activities in order to develop and maintain awareness of Azadea’s Brands and drive traffic to the stores. He/she will be in charge of enhancing and maintaining the corporate services.
Key Accountabilities:
Maintains a commercial awareness of the relevant national/regional market sectors so that plans/campaigns can be adapted to ensure maximum commercial return. Ensures that all marketing plans/campaigns comply with the overall marketing specifications set by brand owners so that a unified regional/global brand image is presented to consumers. Develops and implements a timetable of events and promotions in support of a brand plan/campaign in order to maximize consumer brand awareness. Develops and maintains good working relationships with external suppliers to ensure that the highest possible levels of service are received by Azadea. Maintains awareness on best practice techniques and tools in the area of campaign management so that campaigns deliver defined levels of brand revenue, profitability and market share. Liaises with Brand Managers, Country Managers, Franchisors and Media Suppliers to ensure proper planning, implementation and monitoring of the Marketing activities. Monitors adherence to the detailed campaign work plan and takes corrective action as necessary so that all activities are completed within anticipated costs and timescales. Ensures proper relationships with internal/external customers. Develops and implements creative marketing strategies that will support the brand and drive traffic to the stores. Follows-up on the marketing budget on a daily basis. Delivers event programs to ensure that brand presence is maximized and strategic objectives are met.
Qualifications, Experience, Skills and Knowledge:
* Bachelor’s degree in Marketing or equivalent.* 3-4 years experience in a similar field. * Sound conceptual/theoretical knowledge of key marketing and advertising principles.* Good written and verbal communication skills.* Fluent in written & spoken English* Computer knowledge with experience in using MS office applications.
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