Mobilizing the 12th Man!

Public gatherings in Tunisia are banned by the government, including of course football matches, this is a very bad situation for any football club specially during important games. The C.S Hammam-Lif club needed a way to reconnect with their fans, the solution was a mobile app that was connected to 40 giant speakers in the stadium.

The app allowed fans to continue cheering their team during an important game, the app contained several cheering options including drums and horns, as fans press more on the app, the noise went up! Such a great idea, yet simple and cost effective!

For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year’s most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, we allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV.

A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing… The more fans press on the icons, the louder the sound in the stadium.

Advertising Agency: Memac Ogilvy Label / OgilvyAction, Tunisia
Executive Creative Director: Nicolas Courant
Conceptualizer: Mehdi Lamloum
Copywriter: Sascha Kuntze
Graphic Designers: Gerald Heraud, Leo Ehrlich, Alexandre Chaulet, Niv Banhiamad, Yosri Mimouna
Managing Director: Syrine Cherif
Business Director: Mouna Ben Hammouda
Agency Producers: Bedis Benamor, Ali Abdennadher, Zied Ben Zlaoui
Digital Development Company: Atelier 216
Managers: Mehdi Larguech, Med Habib Mesbah
Project Manager: Ghazi Triki
Sound Engineer: Mustapha Boussabat
Developer Engineers: Aref Ben Saad, Issam Babchia
Integration Developer: Bilel Saoudi
Graphic Designer: Ali Bhiri