December 6, 2013

Microsoft pokes fun at Apple using Siri

MSApple

Even if you’re not into advertising, watching multi-billion corporations poking fun at each other is always entertaining! And who is a better example that Apple? The tech giant mocked its competitors for years through its famous “Get a Mac” ad campaign, and of course they have been a target for similar campaigns like Amazon’s pool-side Kindle ad, and BlackBerry’s fruit bullet ad, to which of course Apple responded with counter ads.

Today Microsoft is initiating an ad war against Apple through this TVC, where they use Apple’ own Siri to poke fun at the iPad in favor of the Surface, which is according to reports is a failure, so will this ad war increase Microsoft’s chances in the tablet market?

Personally I’m looking forward to Apple’s comeback on this ad!