Sony Offers ‘Customized 3D-Theater’ Experience with New Concept Product: Personal 3D Viewer
Enter your own personal world of High Definition 3D entertainment with the Sony Personal 3D Viewer
Dubai-UAE: 27 February 2012 – Sony, the leading consumer electronics brand, today announced the launch of ‘Personal 3D Viewer’, HMZ-T1, a wearable headset with twin OLED screens and a 5.1-channel virtual surround sound that simulates an immersive, captivating wide-screen movie theatre experience, delivering unparalleled home entertainment.
A truly engaging way to enjoy movies and games in High Definition and 3D, the Personal 3D Viewer is designed for comfort. It packs innovative technology into a lightweight device that offers an individualized fit.
Describing Sony’s ever-expanding 3D World and introducing the new concept product to Middle East consumers, Hiroyasu Sugiyama, Managing Director, Sony Gulf, said: “As the leader in bringing 3D technology to the entire spectrum of product and content offerings in home entertainment, gaming, professional broadcasting and music content creation, we are uniquely positioned to introduce the next path-breaking innovation in the 3D home entertainment segment.
“To compliment Sony’s extensive portfolio of 3D products, today we have introduced a new concept product, Sony HMZ-T1 – the Personal 3D Viewer that will give consumers a completely unique, totally engaging and immersive 3D experience. With this device, whether its 3D gaming or watching a 3D movie, you can get the big screen 3D imagery and the theatre quality sound experiences at home in the comfort of your favorite couch.”
Sony Offers Customized 3D-Theater Experience with New Concept Product: Personal 3D Viewer
High Picture Quality with HD OLED Panel
The High Definition OLED panel adopts Sony’s unique expertise in both OLED display and semiconductor silicon drive technology. With the display’s high contrast, color reproduction and fast response capabilities, videos are now given added depth, in addition to smoother and higher-quality videos.
A unique culmination of Sony’s technologies ensures that true ultra-deep black tones and colors are reproduced faithfully, resulting in beautiful and stunningly crisp contrasted images. The use of such a technology can also be found in the recently announced Alpha SLT digital cameras A77 and A65, as well as in the compact interchangeable lens digital camera NEX-7.
Sony Offers Customized 3D-Theater Experience with New Concept Product: Personal 3D Viewer
Immersive Movie Theatre Experience
The HMZ-T1 incorporates an optical lens that thoroughly suppresses unwanted aberration and distortion, which allows for a wide horizontal viewing angle of 45 degrees by incorporating an optical lens that thoroughly suppresses unwanted aberration and distortion. This puts a movie theatre-style virtual screen before the viewer’s eyes, creating a big-screen video equivalent to a 750-inch screen (virtual viewing distance 20m) that enables viewers to easily read small subtitles whilst experiencing the intensity of 3D. The design of this device is such that it covers the maximum possible field of vision, surpassing the video viewing range of 45 degrees, resulting in a feeling of deep immersion with any information unrelated to viewing being isolated. Light from below the HMZ-T1 can also be intercepted by using the accompanying light shield (shade plate), which further enhances the feel of a regular movie theatre ambiance.
Viewers are also spoilt for choice when it comes to their audio needs with the HMZ-T1. Incorporating Sony’s proprietary 5.1ch Virtual Surround Technology that was developed especially for headphones, the equivalent of a maximum 5.1ch multi-channel audio can be experienced, adding to the effect of the viewer being virtually present in the cinema theatre. With a choice of four different surround sound modes (standard, cinema, game and music) to suit any kind of content, there is a perfect surround mode available for any situation.
Sony Offers Customized 3D-Theater Experience with New Concept Product: Personal 3D Viewer
Pure HD 3D
Striving for the clearest, most immersive 3D picture, Sony has deployed two independent HD OLED panels, which display HD video independently, largely eliminating cross-talk and blurring for more comfortable 3D viewing. Compatible with various 3D products including, 3D Blu-ray Disc players, PlayStation®3 and VAIO notebooks with Blu-ray Disc drive, the new 3D viewing style provided by the HMZ-T1 will enable users to enjoy the realistic feeling of being in a movie theatre whilst relaxing on their living room sofa.
Sony Offers Customized 3D-Theater Experience with New Concept Product: Personal 3D Viewer
The Personal 3D Viewer will be available from March 2012 at Jumbo Electronics showrooms and select electronics stores in the UAE for AED 2,999.
Sony Offers Customized 3D-Theater Experience with New Concept Product: Personal 3D Viewer
About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
About Sony Gulf
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Kenya, Saudi Arabia, Iran and Pakistan, in addition to well over 270 accredited third party service centers reinforces Sony’s presence in key markets in the region.
For further information, please visit www.sony-mea.com
