Mobily Launches Lenovo Vibe Z Smartphone Exclusively in the Kingdom

Barcelona: Mobile World Congress, February 25, 2014 – At the Mobile World Congress in Barcelona, Spain, Mobily today announced that it will be the exclusive telecom operator to launch the brand new Lenovo Vibe Z smartphone in the Kingdom of Saudi Arabia. The Lenovo Vibe Z will be offered with multiple options; at SAR 1999 on Prepaid Package with additional free features worth SAR 50 for 18-month period; in addition, the Lenovo Vibe Z will also be available on Mobily’s Postpaid and Prepaid Plans with CASH BACK, including Free Device Option on Selected Packages, such as Wajid Extra and Wajid Plus.

The Lenovo Vibe Z smartphone is sleek, fast and packs brilliant features, making it the preferred choice for Android-based smartphones. The Vibe Z comes with a 5.5 inches, 1920 x 1080 Full HD screen and it also makes you the centre of attention with its 5 megapixel front camera and 84° wide angle lens for high quality self shots. In addition, you can also capture sensational images, even in low-light conditions, with a 13 megapixel rear camera with BSI sensor, and shoot 1080p HD video.

Thrilling speed and smooth navigation characterize the Lenovo VIBE Z smartphone. The power-efficient Qualcomm® Snapdragon 800 2.2GHz processor delivers the muscle to match any combination of apps, videos or 3D games.

The VIBE Z also supports Mobily’s 4G network for the fastest data connectivity making websites, apps and games reach their full potential.

The launch of Vibe Z is a testament to Mobily’s unprecedented innovative services and its leadership in bringing multiple exclusive devices, with fantastic prepaid and postpaid packages, to its valued customers.

Lenovo, the world’s No.1 PC vendor, is on a fast track to become a leader in PC Plus and smart connected devices. With innovation in its DNA, Lenovo is the world’s No.2 vendor in computing devices (PC and Tablet), the No.3 vendor in smart connected devices and the No.4 vendor in smartphones, according to IDC Q3FY13/14.

Mobily is always keen to launch the latest smartphones, despite low profit margins, in order to support its leading position in broadband services. It is worth mentioning that Mobily’s data services represented 28 percent of the company’s total profits last year.

About Mobily
Etihad Etisalat (Mobily) was established in 2004 by a consortium led by Etisalat, the UAE based telecom conglomerate. Mobily is the official brand name of Etihad Etisalat, renowned as innovative ICT service provider in the Kingdom of Saudi Arabia.

The awarded 25-Year telecommunication mobile license was complemented by a subsequent purchase of a 3G license. Mobily is the 1st Saudi communications company to get an operation license for 3rd generation services and beyond. In December 2004, Mobily was listed on Tadawul Stock Exchange. Today, Mobily equates to 40%+ market share of the mobile subscriptions in the Kingdom. In March 2008, Mobily was granted approval by CITC (Communication and Information Technology Commission) to acquire Bayanat al-Oula which was a licensed Data Service Provider for a price of SAR 1.5 Billion. And, in November 2008, Mobily acquired absolute majority stakes in Zajil, the leading Saudi ISP (Internet Service Provider).

Mobily owns vast majority shares in the Saudi National Fiber Network (SNFN) composed with more than 16,200 KM of structured fiber cable, panned into fully meshed links with 40G/100G coherent systems connecting more than 35 Saudi cities plus access to 60 major hub sites for telecommunications prime points of presence, and complimented with more than 100 inter-metropolis fiber loops in major Saudi cities. Furthermore, Mobily is a lead investor in prime global submarine cable AAE-1 projects that are expected to be operational by 2016.

About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$34 billion personal technology company – the largest PC maker worldwide and an emerging PC Plus leader – serving customers in more than 160 countries. Dedicated to exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.