Monster Gulf Launches Truly Global Professional Networking App for Facebook® with Introduction of BeKnown™

BeKnown brings the worldwide leader in connecting people to job opportunities to the world’s largest and most active social site

UAE, December 19, 2011 – Monster Gulf today launched BeKnown™, a professional networking app designed to allow people who use Facebook to establish a professional network on the world’s most popular social site in the Gulf market. With BeKnown, people can seamlessly identify and connect with friends and professional contacts from multiple sources and grow their professional network, enhance their online professional identity and discover enriching career opportunities. BeKnown is now available for download at http://apps.facebook.com/beknown in 19 different languages, and is accessible by anyone who uses Facebook.

Commenting on Monster’s latest initiative, Sanjay Modi, Managing Director, Monster.com (India/Middle East/ South East Asia) said, “As a leader and innovator in the e-recruitment space, Monster.com has always strived to empower both job seekers and employers with what they need to succeed. The launch of BeKnown is another extension of our commitment to meet the evolving needs of job seekers and employers by adding professional networking to their online recruitment, job search, and career management toolkit. Monster Gulf provides people who use Facebook a powerful professional networking experience through a platform that showcases their professional brand, features career updates and advances their career goals while keeping personal and work-related content and interactions completely separate.”

Today, more than 800 million people globally use Facebook, while 97% of the Fortune 500 companies turn to Monster to find a powerhouse of talent. In UAE alone, there are over 2.6 million people who are active on Facebook. (Source: Facebook Advertising Platform)

BeKnown joins a growing portfolio of solutions from Monster that reach job seekers wherever they are, on their terms; and allows recruiters to leverage and amplify their recruitment networks as they source, match and manage talent throughout the entire recruiting cycle. BeKnown brings professional networking to a mass market audience that includes medical, engineering, education, retail and many other occupations.

The BeKnown network offers new advantages to both career-minded networkers and companies searching for talent.
– With BeKnown, people who use Facebook can now:
– Create professional networks within an environment created by Monster without ever leaving Facebook
– Easily invite contacts from other social sites to expand their BeKnown network beyond their existing Facebook friends
– Keep social activity with friends and family separate from work-related activity with professional contacts
– See who among their professional contacts on BeKnown is connected to a company or job opportunity they are interested in
– Connect professional networking to Monster’s job search and browse tools and import their Monster profile to BeKnown from right within the app

For companies, BeKnown:
– Opens up a vast source of potential global talent on Facebook – Facebook’s estimated over 2.6 million UAE members span ages, income levels and ethnic groups
– Creates new recruitment-focused visibility opportunities and extends job posting reach in a high engagement environment
– Increases engagement opportunities with so-called passive job seekers, as BeKnown users follow company job and network activity
– Activates recruiter and employee networks as referral sources

About Monster Gulf
Monster Gulf works for everyone by connecting job seekers across industry verticals, experience levels and geographies instantly with leading employers. Monster’s cutting edge Magic Search technology and innovative Magic Filter provide relevant profiles to employers and relevant jobs to jobseekers.
Monster Gulf started operations in 2006 and covers UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, Jordan, Lebanon and Egypt. Monster Gulf is one of the leading jobsites in the Middle East, working with top enterprises to help them hire the right talent locally and globally.