Nikon celebrates life with short film ‘The Day’
Dubai, UAE 4th February; Nikon today announced the release of ‘The DAY’ – a short film that captures the events of a single day, full of discoveries and special moments. The film follows the successful release of ‘Tears’, a film that depicts human emotion at its most raw. The two movies form part of Nikon’s campaign to educate and inspire the creative community and are available at http://nikonimaging.tumblr.com along with director insight and technical recommendations.
The film demonstrates the fun of light manipulation using Nikon digital cameras and NIKKOR lenses and includes various light effects. ‘The Day’ tells the story of the sometimes overlooked wonders of life: a beautiful landscape shaped by the morning sun, a vibrant flower found on an afternoon walk, or even the cheeky smile of a happy child.
And the best part of it all – images like these are now easier to capture with state of the art technology from Nikon. Magnificent photographs are just a click away and can be created by simply changing composition and angle with dreamlike expressions that use diffused reflections of light and dramatic back lighting. ‘The Day’ demonstrates these simple tricks of the trade, inspiring budding photographers across the globe to get creative.
This year, Nikon celebrates the 80th anniversary of its NIKKOR lenses; lenses that aided the creation of ‘The Day’ and lenses that have helped people all over the world capture lasting memories. NIKKOR’s history began in 1933 with the first shipments of the Aero-Nikkor lenses for aerial photography. Over that long history, Nikon has developed and sold an incredible variety of lenses under the NIKKOR name, including projection lenses for its IC steppers and scanners, as well as lenses for both film and digital cameras. Watch ‘The Day’ along with Nikon’s first film ‘Tears’ at http://nikonimaging.tumblr.com
About Nikon: The multinational Nikon Corporation – headquartered in Tokyo, Japan – has been specialized in optics and imaging since its inception establishment in 1917. Since then, the company has led the optical industry through numerous accolades and achievements; carving a name for itself as a world leader in digital imaging, precision optics and photo imaging technology.
As such, Nikon Middle East FZE (NMEF) is involved in a broad spectrum of businesses centered on imaging products. NMEF markets and distributes consumer and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX digital cameras to the Middle East, Turkey and Africa.
Globally recognized for setting new standards in product design and performance; the unique strength of the Nikon brand is attributable to the company’s unwavering commitment to quality, performance, technology and innovation.
