Nissan Dominates the Automotive Category at the 2014 Effie Awards
 – Nissan has again risen in the automotive category for the fourth consecutive year at the 2014 GEMAS Effie Awards by being the most awarded automotive company. The ceremony, that took place recently in The Meydan hotel, recognized Nissan’s clear ... "Pin It"){kind=spacer}
DUBAI, United Arab Emirates (30 November 2014) – Nissan has again risen in the automotive category for the fourth consecutive year at the 2014 GEMAS Effie Awards by being the most awarded automotive company. The ceremony, that took place recently in The Meydan hotel, recognized Nissan’s clear leadership in the 2014 Effie Marketing effectiveness by shortlisting the company in a total of eight categories and awarding it with two prestigious awards.
Samir Cherfan, Managing Director, Nissan Middle East, said: “We are extremely proud to be recognized again this year by the Effie awards, as this is a confirmation that we are on the right path. The awards are a testament to the fact that Nissan is consistently delivering ideas and top-class marketing initiatives that work”.
Nissan Middle East was shortlisted in a total of eight categories, of which the ‘Hero of all Terrains in Life’ the Nissan Patrol, won the Gold award, where the Nissan Tiida won the Silver award.
The Effies are the ‘gold standard’ in marketing communications effectiveness. They reward campaigns, from any discipline, which have achieved success through proven, effective marketing communications.
Earlier this year, Nissan was awarded as the ‘Most Effective Automotive Brand’ in the MENA region (Middle East & North Africa) and was ranked 5th in the MENA area overall. This was higher than any other car maker, with the next best automotive brand appearing in 12th position.
During this year, Nissan has claimed further multiple honors at the following:
Interband – Top Global Green Brands
Effie awards – Most Effective Automotive Brand in the Middle East
Interband – Best Global Brands for 2014
CDP Global 500 Climate Change Report – 100A
About Nissan Middle East
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.
Please visit the Nissan Media Channel on www.nissan-me.com or ‘Like’ us at www.facebook.com/NissanME
