Nissan leads automotive category for third consecutive year at 2013 GEMAS Effie Awards

DUBAI, United Arab Emirates (2 December 2013) – Retaining its top ranking for the third year running, Nissan has a clear lead at the top of the table on the 2013 Effie Marketing effectiveness. Following the addition of a further two silver awards at the recent 2013 GEMAS Effies MENA ceremony, recognition for Nissan’s innovative marketing in 2013 is maintaining the momentum built up over the past two years.

Samir Cherfan, Managing Director, Nissan Middle East, said: “We are honored to receive this unique appreciation, gained in a market with strong competitors and competitive intensity. To be consistent and maintain top spot for the third year running is an outstanding achievement and we will continue our efforts to achieve more success with further initiatives to enhance the Nissan brand experience across the Middle East.”

Nissan Middle East was short-listed in a total of seven categories, of which the ‘Stalk your Rejectors’ campaign was awarded the best use of social media and ‘Within Your Reach’ judged best in the automotive category. Both awards were for the iconic Nissan 370Z, and meant Nissan once again had the highest point tally of any other automotive manufacturer.

Earlier this year, Nissan was again recognized as a leading automotive brand and advertiser for marketing effectiveness across the Middle East and North Africa region according to the world marketing authority, Effies Worldwide. This continues Nissan’s dominance of automotive marketing awards, having claimed the highest number of honors among automotive brands in the past 12 months. Campaigns such as ‘Desert Nemesis’; ‘Speed Personified’; and ‘House Hunter Test-Drive’ have led the impressive tally.

In the past year, Nissan has claimed multiple honors at the following awards:
2012 GEMAS Effie MENA Awards (three)
MENA Cristal Festival (six)
Dubai Lynx Festival of Creativity 2013 (five)

About Nissan Middle East:
Nissan Motor Co. Ltd. became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.

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