Online Marketing Manager | Cleartrip.com - Dubai UAE

May 21, 2012

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Job Description

The focus of this role will beplanning and executing online & marketing initiatives. Otheractivities will include support in various marketing roles, such as content,events, and product vision.

Reporting to the Director of Marketing, this role covers the following:

Campaign Management: Manage campaigns across multiple online channels, including Search, Display and Social. Constantly test variants to optimize performance
Conversion Optimization: Run A/B Testing to optimize website, landing pages and sign-up path
Web Analytics:
- Manage and improve the measurement of customer acquisition campaigns (Google Analytics)
- Use a highly metrics driven approach to help set the direction of our acquisition campaigns
Execution:
- Work hand-in-hand with our marketing, content, product and design teams to implement recommendations
- Develop and execute online advertising strategy
Search Engine Optimization: Optimize website for search engines
Advertising:
- Research media publications for ad buy
- Execute direct media buys
- Advertising related market research
Work closely with business analyst to deliver results

Desired Skills & Experience

Skills we are looking for

Metrics, Metrics, Metrics!
Online campaign management experience
Online marketing experience (search, display)
SEO/SEM background
Direct media buying experience
Experience with Google analytics, adwords, other 3rd party tools
Must have Experience managing SEM campaigns through 3rd party bid management software such as Dart/DFA, Kenshoo, Omniture, Marine, or Atlas
Very strong planning, tracking and reporting drive – this will be a major role in the job
Link development skills to enhance link popularity
Understanding of Google, Facebook, LinkedIn, etc networks
Good knowledge of natural search market & search engines
Strong communication and liaison skills both written and verbal (essential)
Well organised with exceptional attention to detail (essential)
Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook
Good literacy and accuracy skills
Strong understanding of design

Company Description

An online travel portal used to make reservations for Flights, Hotel and Trains. Cleartrip is dedicated to making travel simple. It’s one of the best travel portal in travel industry. It’s quite easy and convenient to use by any first time traveler.

Cleartrip.com is the travel site that gives you what you need without any annoying fluff. Who needs banners, pop-ups and blinking glitz? Search, book, go. That’s what we’re about – Making travel simple.

Apply Now!